Kim Schmidt

Kim Schmidt

Kim Schmidt is the Executive Editor of Precision Farming Dealer and Farm Equipment and the host of Ag Equipment Intelligence’s On The Record. An award-winning writer, she worked 7 years in business-to-business trade media before joining Farm Equipment in 2012. She is a journalism graduate of Marquette University.



Industry Q&A

Reviewing this Year’s Precision Service Packages Post-Planting

Dealers share what they — and their customers — learned about the value of their precision service packages and what they’ll change for 2022.
With the rush of planting behind us, we reached out to dealers to get their thoughts on what they learned about the attractiveness and value of their 2021 precision service packages, what the take-rate was on the 2021 program compared to previous years and what they plan to do differently next year.
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Dealers Remain Positive on Precision Revenue Growth for 2021

In a year when dealers are facing inventory shortages from wholegoods down to parts — including precision offerings — their outlook for precision revenue in 2021 is largely positive.
The results of the ninth annual Precision Farming Dealer benchmark study — with contributions from dozens of farm equipment dealers, input retailers and independent precision companies — show that nearly three-fourths of dealers are forecasting revenue growth from precision to be up at least 2% in 2021, despite inventory challenges.
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Precision Farming Dealer Summit 2019 Recap

Add Depth Through Recruiting, Retention & Advancement

Once you find a precision farming technician with some potential, set a clear on-boarding plan and career path to increase the likelihood of retaining a long-term employee.
Finding good employees — and retaining them — is a challenge for all farm equipment dealership departments, but it is particularly challenging for the precision farming department where burnout rates are high.
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Precision Farming Dealer

  • Dedication to Problem-Solving Drives Strong Precision Service
  • What Are Your Best & Worst Precision Ideas?
  • Making the Case for Gamifying Precision Agriculture
  • Acquisitions, Investments Accelerate OEMs’ Autonomous Capabilities
  • Strip-Tillers Embrace RTK, Plan Precision Purchases in 2022
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