Kim Schmidt

Kim Schmidt

Kim Schmidt is the Executive Editor of Precision Farming Dealer and Farm Equipment and the host of Ag Equipment Intelligence’s On The Record. An award-winning writer, she worked 7 years in business-to-business trade media before joining Farm Equipment in 2012. She is a journalism graduate of Marquette University.



Make a Decision!

How do you make your decisions? Do you tend to go with your gut or gather every iota of information before you can make what you think is a well-informed decision.
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Connectivity Could Be Biggest Barrier to Autonomous Future

Farmer Nick Guetterman & Ohio State’s John Fulton discuss the opportunities & challenges farmers face with adopting autonomous technology
Nick Guetterman, a farmer from Bucyrus, Kan., who farms 16,000 acres, and John Fulton, a professor at Ohio State Univ. and president of the International Society of Precision Agriculture, discuss the opportunities & challenges farmers face with adopting autonomous technology.
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Regardless of Age, Selling is About Knowing Your Customer

2 dealer executives sit down to discuss how customer personality is a greater driver in communication preferences & technology adoption than age
Jared Nobbe, division manager with Sydenstricker Nobbe Partne, and Colin Hlavinka, director of sales for Hlavinka Equipment Co., sat down during the North American Equipment Dealers Assn. Dealer Conference in Dallas to compare notes on the best approaches to selling to the next generation of customers.
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Higher Productivity Central to Latest Ag Innovations at Agritechnica

Record crowd visited international trade fair to see the latest ag equipment
Agritechnica drew a record crowd of 470,000 visitors from 140 countries to Hanover, Germany. The week-long show featured 2,812 exhibitors from 52 countries in 24 halls. The international show, which is usually held every 2 years, made its first return in 4 years after being canceled due to COVID-19.
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Tips to Modernize the Service Department

Adding digital tools to how the shop is managed results in improved efficiency and can directly impact the bottom line.
The service department is integral to generating revenue and driving customer satisfaction. However, taking a few steps to automate the department could result in gains in efficiency and add dollars to the bottom line.
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Industry Q&A

Reviewing this Year’s Precision Service Packages Post-Planting

Dealers share what they — and their customers — learned about the value of their precision service packages and what they’ll change for 2022.
With the rush of planting behind us, we reached out to dealers to get their thoughts on what they learned about the attractiveness and value of their 2021 precision service packages, what the take-rate was on the 2021 program compared to previous years and what they plan to do differently next year.
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Precision Farming Dealer

  • Training Playbook: Redefine Roles & 'Mainstream' Precision Technology
  • Catching Timebombs & Building Credibility with Maintenance Visits
  • Precision Performance Via Fast-Tracked Training, Phone Support & On-the-Farm Equipment
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