Precision Farming Dealer editor Christine Book jotted down some highlights, quotable quotes and intel shared during the 2-day event — which brought attendees and speakers from across the U.S., not to mention friends from Canada, Germany’s Michael Horsch and team, and others.

Dealers got a glimpse inside the customer’s mind last week during a farmer-to-dealer panel at the Precision Farming Dealer Summit. I asked our panelists, Mike Starkey and Loran Steinlage, for some words of advice for precision dealers in 2025.

We’ve been busy over here in the Technology Corner preparing for the 10th annual Precision Farming Dealer Summit, taking place Jan. 6-7 in downtown Louisville, Ky. Skip Klinefelter, CEO of Ag Technology Solutions Group in Greenville, Ill., will be one of several speakers sharing their unfiltered perspective on the state of precision ag.

Now more than ever, many farmers are looking for resource saving strategies. One that might be overlooked is analyzing your tractor’s efficiency to see if you could squeeze out more performance.

Dave Thompson, precision specialist with Case IH dealer Johnson Tractor in Amboy, Ill., lets us tag along as he installs a sensor on a customer’s combine. Thompson describes the various aspects of his job, which comes with a high level of unpredictability day in and day out.

Dave Thompson, precision specialist with Case IH dealer Johnson Tractor in Amboy, Ill., discusses his favorite part of the job, which includes making farmers’ lives easier with technology they’re initially skeptical about.

"AI is going to bleed into every aspect of our lives in very interesting ways, so if you’re not thinking about where the future of AI is going for your business, now is the time to start because it’s going to be impactful."

Dave Thompson, precision specialist with Case IH dealer Johnson Tractor in Amboy, Ill., reveals the biggest thing standing in the way of more of his customers buying precision technology.

Dave Thompson reflects on a lightning-fast harvest season, discusses his sales and service responsibilities and shares what he’s hearing from customers regarding the latest precision technology trends.

Dave Thompson, precision specialist with Case IH dealer Johnson Tractor in Amboy, Ill., reflects on his new role with the dealership after spending several years in the shop as a technician.