For precision dealers, enduring challenging times isn’t merely about weathering the storm. Rather, there are still many opportunities to deliver real value, build lasting trust and be as strong as ever. 

"A big part of ‘think, believe, know’ is data collection. Data especially drives our variable-rate efforts. From seed to commercial inputs, we want to find the sweet spot where we maximize return on investment for each acre," Bob Walker says. 

Efficiency is calling for the changes of industry in 2026 and beyond, but leadership, as always, will define success.

Scale-Tec and Weed-It have signed on as the final Title Sponsors for the 2027 Precision Farming Dealer Summit, Jan. 11-12 in Indianapolis.

Precision Farming Dealer editors are excited to announce the release of the 12^th annual Precision Farming Dealer Summit program. Here's what to expect Jan. 11-12 in Indianapolis ...

When Diagnostic Trouble Codes are paired with the right tools and the right people, connected machines don’t just generate data; they tell a story. The “cheat code” is knowing how to interpret that story fast enough to change the outcome.

While it’s not what dealers want to hear, Quint Pottinger says, he plans on shifting to smaller equipment that can run autonomously 24/7 (or at least close to it) on his Kentucky farm.

Longtime no-tillers and strip-tillers use 40% less water than the local average with subsurface drip tape, autonomous irrigation machines & AI-driven sensors.