Big changes are coming in 2026 to the geodetic reference systems “datums” behind GPS and if you're using GPS for precision ag, surveying, or construction, these changes may affect your A-B lines, boundaries, and other mapped data.
As we put the finishing touches on the Precision Farming Dealer Summit program, I’m reminded of something Skip Klinefelter told me recently about the importance of an event like this during tough economic times in agriculture.
The expansion brings equipment, support and services even closer to area farmers, ensuring farmers’ operations continue to run at peak performance when it matters most.
"Sometimes it’s just not worth sacrificing the bandwidth of your patience, time, resources and effort. You’re better off putting that time and effort into building new, healthy customer relationships."
From the sales side, I watched precision ag move from a “nice to have” to a “must have.” And now, as a full-time farmer, I can’t imagine doing it any other way.
Sell your team on new technology before selling your customers on it. Explain to your staff how change is good — and necessary — for the long-term success of everyone at the dealership.
Lessiter Media's 3rd annual Precision Specialist Week (August 10-16, 2025), sponsored by Reichhardt, celebrates and recognizes the hard work and dedication of those making today's precision farming systems possible.
Behind every screen and sensor is a person — someone who knows their land, understands their crops and is ready to use the tools of precision agriculture to make every acre count. This is where we believe in people-powered precision agriculture.
Dealers were asked — What’s preventing you from offering more precision services? They were given 11 options to choose from. Most agreed that the No. 1 challenge is finding employees who can deliver precision services.
I tagged along with the precision crew at John Deere dealer Riesterer and Schnell in eastern Wisconsin last week. Among the several takeaways from the visit, they told me there’s one precision tool in particular that’s really paying off for farmers right now.
DigiFarm VBN is a proven leader in providing RTK Correction Services across the Midwest and beyond, via cellular based RTK network. We have been in business since 2011 working with farmers, Ag retailers, and precision Ag dealers
We leverage our years of experience and industry knowledge to deliver solutions that keep you moving forward. For more than 30 years, our team of entrepreneurs and technicians have focused on understanding the hurdles you face. Then we brainstorm possibilities. Whether it’s offering a replacement part, repairing parts that aren’t working or creating custom solutions for your challenge. We’re experts in ag equipment electronic parts and systems. But more importantly, we make connections to keep your operation moving forward.
Hexagon is the global leader in digital reality solutions, combining sensor, software and autonomous technologies. We are putting data to work to boost efficiency, productivity, quality and safety across industrial, manufacturing, infrastructure, public sector, and mobility applications.