Recent generations of ag technology have seen new features undercut by rising reliability problems, says Clay Mitchell, co-founder and managing director of Silicon Valley-based Fall Line Capital, a farmland and venture investment firm. Mitchell sets the stage for what’s yet to come in precision farming, and how to prepare for the challenges that lie ahead.

Precision Farming Dealer Summit roundtables bring dealers together to discuss a focused topic for 60 minutes. Moderators from each session highlight some of the top takeaways in these roundtable recaps.

Independent ag tech consultant Nathan Faleide has been involved in precision ag for more than 20 years. He shares the inside scoop on what to watch for in 2024 as it relates to your business, and connects the dots between dealers, farmers and the ag tech industry.

Mark Vanderloop of Vanderloop Equipment started selling Sabanto autonomy kits for tractors in 2023. During this insightful classroom presentation, Vanderloop shares his experience with the cutting-edge technology and explains how he prepared his family-owned dealership for success when it comes to selling autonomy to customers.

Get schooled up on some of the top precision solutions on the market during this second set of new product and application-focused classroom demos.

Get schooled up on some of the best precision solutions on the market during this set of new product and application-focused classroom demos.

A trio of precision specialists reveal their innovative service packages and programs that are making life easier — for both the dealership and the customer — during planting, spraying and harvest seasons.

Precision Farming Dealer Summit roundtables bring dealers together to discuss a focused topic for 60 minutes. Moderators from each session highlight the top takeaways in these roundtable recaps.

The 2024 recipient of Precision Farming Dealer’s 12th annual Most Valuable Dealership award is HTS Ag, founded in 1995 with 4 locations across Iowa.