Drawing on his experience as a precision specialist, Nick Rust has a list of about 15 questions for every candidate. Even if they check all the boxes, it’s inevitable that not every hire is going to be a home run.
When farm equipment goes down, the clock starts ticking, and fast! Every minute of downtime costs farmers money and puts pressure on a dealership’s service team.
“When things are normal, people stay comfortable. When things break, they start listening. The businesses that can’t change are the ones panicking. The ones already experimenting, collaborating, or thinking outside the norm will come out stronger,” Nathan Faleide says.
Big changes are coming in 2026 to the geodetic reference systems “datums” behind GPS and if you're using GPS for precision ag, surveying, or construction, these changes may affect your A-B lines, boundaries, and other mapped data.
As we put the finishing touches on the Precision Farming Dealer Summit program, I’m reminded of something Skip Klinefelter told me recently about the importance of an event like this during tough economic times in agriculture.
The expansion brings equipment, support and services even closer to area farmers, ensuring farmers’ operations continue to run at peak performance when it matters most.
"Sometimes it’s just not worth sacrificing the bandwidth of your patience, time, resources and effort. You’re better off putting that time and effort into building new, healthy customer relationships."
From the sales side, I watched precision ag move from a “nice to have” to a “must have.” And now, as a full-time farmer, I can’t imagine doing it any other way.
Sell your team on new technology before selling your customers on it. Explain to your staff how change is good — and necessary — for the long-term success of everyone at the dealership.
Here in the Technology Corner today, we’re talking about the PTx OutRun autonomous platform — a retrofit kit that enables autonomous grain cart, and now more recently, tillage operations.
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