Dealers let their guard down and shared some big lessons learned at the Precision Farming Dealer Summit in St. Louis earlier this month. Adam Gittins, president of Harlan, Iowa-based HTS Ag, moderated a roundtable focusing on “Precision Decisions I’d Rethink and Why.” Gittins says everyone agreed that businesses often lose sight of their “bread and butter” and venture too far outside their wheelhouse.

“In hindsight we can all look back and see things that we would’ve done differently. It’s easy to see how we’ve gotten so spread out in our own business with so many different products. Having that focus and pulling back into our core competencies and understand that some of these other things are a distraction, not a benefit to our business.”

“The takeaway from the whole session is we have to be accepting of change. Change is the one constant in our business. The things we sold 20 years ago, aren’t the things we’re selling today. The things we’re selling today might not be the things we’re selling in the next 1, 2 or 5 years.”

Gittins appreciates the high level of authenticity you see during those roundtable discussions, as dealers are willing to share both failures and successes.