In this episode of the Precision Farming Dealer podcast, brought to you by Ag Express Electronics, Muncie, Ind., grower Joe Hamilton and Knox County, Ohio grower Tim Norris explain their approach to new technology, and potential improvements they’d like to see their dealers make in 2024 and beyond.

Training everybody — sales staff and customers — is the first big step to cutting down on burnout, one person in the Precision Farming Dealer Summit roundtable discussion suggested. "You need to manage the customer's expectations," he said.

I had the chance to be a fly on the wall, and listen in to a roundtable discussion at the 2024 Precision Farming Dealer Summit in Indianapolis, as dealers discussed some of their best practices and biggest challenges when it comes to hosting customer clinics.

Precision Farming Dealer editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great agricultural industry. Here is our favorite content from the past week. The Best of the Web This Week series is brought to you by Totally Tubular.

Precision Farming Dealer editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great agricultural industry. Here is our favorite content from the past week. The Best of the Web This Week series is brought to you by Totally Tubular.

Centered on the theme “Proven Strategies for Precision Success,” the program featured 2-days of dealer-to-dealer roundtable discussions, panel presentations, general sessions and intense networking opportunities.

Recent generations of ag technology have seen new features undercut by rising reliability problems, says Clay Mitchell, co-founder and managing director of Silicon Valley-based Fall Line Capital, a farmland and venture investment firm. Mitchell says the shift to autonomy will accelerate reliability problems beyond anything we’ve seen before.

A trio of precision specialists will provide insight at the 2024 Precision Farming Dealer Summit on how to alleviate the stress during the busiest months of the year.

Tim Norris and Joe Hamilton will explain their approach to precision, the drivers behind their hardware and subscription package purchases, their precision pain points and more during a special farmer-to-dealer panel at the 2024 Precision Farming Dealer Summit, Jan. 8-9 in Indianapolis.

This marks a rare opportunity for these leaders to learn from you about the realities of precision services in dealerships, and for you to discuss the programs you need to support your customers and their business objectives.