Mike Lessiter
Mike Lessiter, a second-generation ag journalist, has been Editor/Publisher of Farm Equipment since 2004. He has covered business-to-business operations, manufacturing, and marketing topics since 1992 and has held various roles with the Farm Equipment Manufacturers Assn. and the Assn. of Equipment Manufacturers. Mike is a graduate of the University of Wisconsin-Madison and was named president of Lessiter Media in 2007.
Contact: [email protected]
Contact: [email protected]
ARTICLES
Precision Farming Dealer Summit — 4 Reasons You Need to Be in St. Louis
Following the principles regarding human interaction and organization, the unique size of the Precision Farming Dealer Summit introduces and exposes you to ALL the best of the best ideas and trends in precision ag.
Read More
To the Point
‘Judge Me on My Losers’
Lessiter Media President revisits the ‘one thing’ maxim & challenges his audience to gauge success or failure on the type of business you were born to serve.
Read More
Peggy Noonan on Work, Immigration Priorities
While standing up for ‘contributing’ immigrant labor, Wall Street Journal columnist Peggy Nooonan shares gems on the long-forgotten ideals of work
Read More
CTIC’s 'Conservation in Action Tour’ a Worthwhile Investment in Knowledge Capital
The Conservation Technology Information Center hosts unique first-hand exposure event in first-ever South Dakota location in May.
Read More
Observations on ‘No Regrets’
Lessiter shares personal takeaways at the annual conference that pushes men to take stock of their lives – in business and in the home – and ‘to show up, step up & grow up.’
Read More
The Aftermarket Argument: Is it Fact, Fantasy or Fallacy?
With a cloudier outlook for ag equipment wholegoods sales, Lessiter seeks dealer & major-line opinions — & their responses may surprise you.
Read More
To The Point
Are You Mentoring? Or Managing?
Week spent at a conference in Kansas City spurs an examination of the nuanced terminology.
Read More
To the Point
Roll Call: Integrity
To do the right thing at the right time in the right way requires strength, wisdom and understanding.
Read More
Top Articles
- Precision Farming Dealer's Best of the Web: Dec. 3, 2025
- Advice for Aspiring Precision Specialists: ‘Don’t Be Afraid to Start in the Shop’
- Dealers Share Insights on ISOBUS & Automation at FEMA Convention
- Guidelines & Guardrails to Consider When Using AI at the Dealership
- When AI Becomes a Drafter of Contracts
Current Issue
Precision Farming Dealer
- Slashing Inputs & Boosting Connectivity with New Precision Technology
- Selling the Future: A Precision Ag Leader’s Playbook for New Tech
- What Farmers Want from You: Solid Relationships, ROI & Ongoing Training
What Farmers Want from You: Solid Relationships, ROI & Ongoing Training
Selling the Future: A Precision Ag Leader’s Playbook for New Tech
Slashing Inputs & Boosting Connectivity with New Precision Technology
Must Read Free Eguides
Download these helpful knowledge building tools
- 33 Bankable Strategies for Billing Precision Service
- Making the Precision Basics Even Better with Implement Guidance
- Essentials of Measuring Customer Experience
- 7 Essential Components to Providing Effective Remote Support
Videos
A Popular Precision Tool That Paid Off for Growers in 2025
I tagged along with the precision crew at John Deere dealer Riesterer and Schnell in eastern Wisconsin last week. Among the several takeaways from the visit, they told me there’s one precision tool in particular that’s really paying off for farmers right now.
Top Directory Listings
DigiFarm VBN LLC
DigiFarm VBN is a proven leader in providing RTK Correction Services across the Midwest and beyond, via cellular based RTK network. We have been in business since 2011 working with farmers, Ag retailers, and precision Ag dealers
Ag Express Electronics
We leverage our years of experience and industry knowledge to deliver solutions that keep you moving forward. For more than 30 years, our team of entrepreneurs and technicians have focused on understanding the hurdles you face. Then we brainstorm possibilities. Whether it’s offering a replacement part, repairing parts that aren’t working or creating custom solutions for your challenge. We’re experts in ag equipment electronic parts and systems. But more importantly, we make connections to keep your operation moving forward.
Hexagon | NovAtel Inc
Hexagon is the global leader in digital reality solutions, combining sensor, software and autonomous technologies. We are putting data to work to boost efficiency, productivity, quality and safety across industrial, manufacturing, infrastructure, public sector, and mobility applications.