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Articles by Mike Lessiter

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To the Point

Roll Call: Integrity

To do the right thing at the right time in the right way requires strength, wisdom and understanding.
By Mike Lessiter posted on November 10, 2024 | Posted in Dealer Development
As we give up our most treasured investment – our time in working hours – we can, and should, expect to be under the care of business leaders who’ll measure up to the word integrity.
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How About Spending Where a Return is Always Found?

Does agribusiness believe an investment in education pays? Sailor-like sailing in favor of unrelated sponsorships indicates otherwise …
By Mike Lessiter posted on October 17, 2024 | Posted in Precision Sales
Sitting in the stands at Camp Randall Stadium (the home of the Wisconsin Badgers) watching an ag machinery OEM advertise to a crowd of mostly suburban folk makes me “see red.”
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Observations on Dad’s Calling

By Mike Lessiter posted on September 4, 2024
It’s a pleasure to introduce you to my dad, Frank Lessiter, and what I would call the 5th child in our family, his No-Till Farmer (NTF) publication. I was 3 years old when Dad put out the first edition, and I can’t recall a time when NTF wasn’t a part of the family.
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Precision Performance Via Fast-Tracked Training, Phone Support & On-the-Farm Equipment

Large-store dealer group Greenway Equipment put the ‘bat in its own hand’ for optimal technology sales & support.
By Mike Lessiter posted on June 24, 2024 | Posted in Precision Sales, Service & Support
Jeff Barnes, Greenway Equipment’s Precision Ag Manager who oversees a group of 41 staffers in Field Teams, Support Center and data analysts, was asked about how the Arkansas-based dealership, the 14th largest farm machinery dealer (and 10th largest John Deere dealer) and its precision business evolved since his arrival 14 years ago.
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Pro+Aqua

Pro+Aqua provides water filtration systems for residential and commercial use in the United States and Worldwide. Our product lineup covers well water filtration systems, water softener systems, hydroponics filtration systems, reverse osmosis systems, and RV filter systems designed for reliable...
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DigiFarm VBN LLC

DigiFarm VBN is a proven leader in providing RTK Correction Services across the Midwest and beyond, via cellular based RTK network. We have been in business since 2011 working with farmers, Ag retailers, and precision Ag dealers

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Ag Express Electronics

We leverage our years of experience and industry knowledge to deliver solutions that keep you moving forward. For more than 30 years, our team of entrepreneurs and technicians have focused on understanding the hurdles you face. Then we brainstorm possibilities. Whether it’s offering a replacement part, repairing parts that aren’t working or creating custom solutions for your challenge. We’re experts in ag equipment electronic parts and systems. But more importantly, we make connections to keep your operation moving forward.


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