Heather Hetterick

Heather Hetterick spent more than 10 years in the media covering agricultural news on radio, in print and online. She went on to lead digital marketing, social media strategies and content marketing in an equipment manufacturer association, an 11-location farm equipment dealership and a farm machinery company.



Making Sure the Precision Pieces Fit After an Acquisition

From cultural cohesiveness to drilling into the component tracking data and assessing store needs, integrating precision teams is an increasingly critical part of successful dealership mergers.
When an acquisition or merger of a farm equipment dealership takes place, the focus is usually on appraising used equipment, evaluating parts inventory and transiting assets.
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Evaluating the Virtual Visibility of Your Precision Farming Business

When it comes to establishing a precision presence on dealership websites, many fall short of delivering essential information on programs, products and staff.
You have a talented team of precision farming experts in a department that houses the latest and greatest technology available to farmers. Your dealership website reflects that right?
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