Recruiting and preparing the next generation of precision farming professionals is no simple task. Precision farming experts Calvin Knotts, Redline Equipment, Archbold, Ohio, and Karl Huebner, Hutson, Inc., Mayfield, Ky., share their tips and tricks for finding those up-and-coming precision farming professionals in their midst. 

With the rapid evolution of technology, farmers may not be able to afford to continue to control all aspects of their operations. Autonomous farm machinery could lead to producers outsourcing tasks to a skilled equipment operator, allowing the farmer to focus on other parts of their operation. 

What it takes to run a successful precision department or precision dealership today is different from what was required in the past — and is likely far different from what it will take to be successful in the future. Over the last 10 years, Precision Farming Dealer has recognized dealerships that have demonstrated excellence in precision sales and service as part of the Most Valuable Dealership (MVD) program.

Over the last several years, precision technology has moved from being largely an aftermarket business to most equipment coming equipped with the technology from the factory. As that shift happened, dealers needed to shift how they monetized the precision side of their business. 

Regardless of size, location or brand, the last year was an inescapable labyrinth of lessons for precision dealerships. From rapid adoption of remote support platforms — both for internal communication and external service — to salvaging the most adaptable business objectives to at least maintain the status quo.

Autonomy is on the horizon for the ag equipment industry. Between John Deere’s 2019 driverless tractor concept and Raven Industries accepting preorders for its Autonomous AutoCart, the reality of farmers purchasing and utilizing autonomous equipment is only growing.

Paperwork, procedures and performance measurements may be considered necessary evils in the day-to-day workflow of a precision business, but done right, they provide invaluable insights into how to improve operational efficiency in a relationship-driven industry.