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4 Ways to Succeed as a Dealer in the Digital Ag Space

From setting achievable goals and establishing profitable partnerships to keeping customer service a priority, Devin Dubois, VP of Integrated Solutions for Western Tractor shares his keys to capitalizing in an evolving precision business.
Succeeding in the digital ag space requires precision farming dealers to have an understanding of the benefits of the technology without forgetting the core reason for doing business in the first place.
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Adding ‘Agronomic Intelligence’ to Enhance Iron Efficiency & Customer Relationships

Two precision ag managers dissect the dynamics of a successful agronomic partnership plan with farmers with dealership revenue objectives in mind.
As the digital tools of precision farming have helped growers better manage ever-smaller portions of their fields on an individual basis, the successful selling of those tools has opened up profitable new opportunities based on selling “solutions” rather than just selling products.
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Filling the Precision Labor Pool by Testing Talent through Structured Internships

Looking to find and ideally, retain high-quality technology help, Nebraska Equipment puts students through the paces with flexible, diverse precision internships
Building the next generation of leaders is the key to any successful dealership. That leadership journey can start during a recruit’s education as an internship opportunity. More and more dealerships are offering precision farming internships to both high school and/or college students to give them a taste for what working at a dealership entails.
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Plugfest 2019

3 Takeaways from Plugfest 2019

With continued compatibility progress, the AEF looks to enhance implement functionality and database access.
Engineers with 68 different ISOBUS components — from virtual terminals to a programmable tractor chair — were scattered across nearly 35 tables during the 3-day Agricultural Electronics Foundation (AEF) Plugfest, May 7-9 in Lincoln, Neb.
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Precision Farming Dealer Summit 2019

Mastering Your Market with Customized Precision Problem-Solving

Customers are attracted to a product or service that has value to them. The best way that dealers can show that value is through providing personalized solutions to the customers.
In 2014, the Hale Group conducted research for Iowa, including a lot of information on row-crop agriculture. In a survey of 400 Iowa farmers, one question stood out to dealers: Who do you go to when you want to learn about new products and services?
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Precision Farming Dealer Summit 2019 Recap

Add Depth Through Recruiting, Retention & Advancement

Once you find a precision farming technician with some potential, set a clear on-boarding plan and career path to increase the likelihood of retaining a long-term employee.
Finding good employees — and retaining them — is a challenge for all farm equipment dealership departments, but it is particularly challenging for the precision farming department where burnout rates are high.
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Precision Farming Dealer Summit 2019 Recap

Banking on Billable Service for Sustainable Precision Profit

Strong customer relationships – essential for sustainable growth in the farm equipment business – are especially critical for dealers looking to grow in the fast-paced precision farming business.
There are profits to be made for dealers who sell and service the ever-changing mix of precision farming goods and services.
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Precision Farming Dealer

  • Getting Creative with Precision Technology in the Desert
  • OEM Leaders Share Roadmap for Precision Growth
  • Ag Autonomy’s ‘State of the State’


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