To build out the agronomic service business at your dealership, Craig Benedict of Reynolds Farm Equipment and Ryan Powell of Ag Info Tech suggest a holistic approach to selling solutions, not just products.
Adding ‘Agronomic Intelligence’ to Enhance Iron Efficiency & Customer Relationships
Two precision ag managers dissect the dynamics of a successful agronomic partnership plan with farmers with dealership revenue objectives in mind.
As the digital tools of precision farming have helped growers better manage ever-smaller portions of their fields on an individual basis, the successful selling of those tools has opened up profitable new opportunities based on selling “solutions” rather than just selling products.
Dan Crummett has more than 30 years in regional and national agricultural journalism including editing state farm magazines, web-based machinery reporting and has an interest in no-till and conservation tillage. He holds B.S. and M.S. degrees from Oklahoma State Univ.
Big news in the drone world — the Federal Aviation Administration recently granted Texas-based drone builder Hylio a regulatory exemption that will allow it to swarm its heavy-lift drones with only one operator in control.
Hylio co-founder and CEO Arthur Erickson says the development was a case of regulations catching up with existing technology and promises a 3-fold increase in productivity for drone operators applying material to crops, plus a significant reduction in their labor requirements.
The college offers an associate degree in Applied Science in Agriculture (60 credit hours). Students enrolled in this program may specialize in precision farming technology by selecting up to 15 credit hours in this area and agriculture business, sales and agronomy.
The college offers an AAS in Precision Agriculture and customized precision ag- related training for agricultural producers, insurance underwriters, equipment dealer and agricultural cooperative employees and others.
Offering training on Ag Leader, Trimble, Reichhardt, Norac and Integris Systems in twice yearly customer training events (spring/fall). Also offering individual training opportunities on any HTS Ag products and SMS software, year round.
![[Technology Corner] Future of Drone Use in U S Brighter After FAA Regulation Change](https://www.precisionfarmingdealer.com/ext/resources/2024/04/11/4-12-24-Slides_OTR14.jpg?height=290&t=1712932011&width=400)
