Precision Farming Dealer editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great agricultural industry. Here is our favorite content from the past week:

Real Talk from Front Lines of Precision Ag

CropLife recaps a fireside chat from last year’s Ag Tech Innovation Hub, which featured practical insights from the front line of precision ag dealers.

Customer Clinic Tips Shared at Precision Summit

Ben Flansburg from Landpro Equipment, Pete Youngblut from Youngblut Ag and Mason Gukenberger from Swiderski Equipment shared some of their top tips for impactful customer clinics at the 2026 Precision Farming Dealer Summit in St. Louis. Among the top takeaways was Flansburg’s push toward more online sessions. We’ll have an in-depth breakdown from the session coming soon!

Using Secret Shoppers to Improve Customer Experience

Chris Finley, Vice President of parts & service operations, shares some of the lessons Mazergroup learned by doing secret shopper calls across all 18 stores. The process has helped them set standards and expectations for all 80 parts department employees to deliver a consistent and positive customer experience.

Breaking Down the Demand for Precision Technicians

Here’s an interesting read from the Univ. of Illinois about the correlation between precision agriculture adoption and the need for more technicians.

Farms using Precision Tech in 2023

Source: USDA National Agriculture Statistics Service

New Technology Helps Deere Dealer’s Customers Boost Savings

In this episode of The FarmCast from 21st Century Equipment, Troy Randall and product specialist Tre Fehringer break down real-world results from growers running See & Spray across the region. In 2025, the dealership had 44.6% average area saved between all crops, with some fields reaching over 60% savings depending on conditions.

Is there something you want to share in "This Week"? Send us an email.

More from this series