Precision Farming Dealer editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great agricultural industry. Here is our favorite content from the past week:

Precision Technology Offers Opportunities While Equipment Sales Lag

Check out the latest episode of On the Record, featuring sights and sounds from last week’s Precision Farming Dealer Summit in St. Louis. Among the highlights, representatives from CNH, AGCO and Kubota shared their outlook for autonomy in ag.

6 Moves Dealers Can Make Today to Win All Year

Harvesting Potential’s Zach Hetterick writes, “It normally feels slower since December is one of the busiest months, but that perceived slowdown often masks the strategic decisions that quietly shape the entire year. In 2026, margins are going to continue to be tight. Inventory decisions will still carry risks.” Check out this article to see his tips for a good start to the year.

Zach-Hetterick

1-on-1 with Deere’s Precision Ag Lead

The latest cutting-edge technology was on display at CES in Las Vegas last week. Progressive Farmer senior editor Dan Miller caught up with Aaron Wetzel, VP of production and precision ag production systems at John Deere, for a conversation about autonomy, AI and more.

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Source: DTN photo by Dan Miller

Farmer Shares 3 Technologies He’s Excited About in 2026

Palm Beach Gardens, Fla., farmer Toby Basore is going all in on cutting-edge technology. He reveals some of the latest innovations he’s using on his farm, including new products from Carbon Robotics, Ecorobotix and Verdant Robotics.

Kubota Leader Reacts to First Precision Summit Experience

Kubota executive Joe Michaels got his first taste of the Precision Farming Dealer Summit last week in St. Louis. Michaels, who participated in the OEM panel, shared some of his top takeaways from the conference in this post. “A primary topic of discussion was the sharing of best practices on how to support customers, while the promise of AI and autonomy also drove much of the conversation,” he says. “Kubota is preparing to support our dealers in this future.”

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