Back by popular demand, the manufacturer panel returns to the Summit! Hear from the precision ag leaders of various OEMs on their strategic direction for precision business and the best practices they see embraced by the top-performing dealers in their network.
"These economic challenges have weakened demand for farm equipment in North America and Europe," says AGCO CEO Eric Hansotia. "Still, farmers continue to invest in precision technologies to boost productivity and profitability."
As we put the finishing touches on the Precision Farming Dealer Summit program, I’m reminded of something Skip Klinefelter told me recently about the importance of an event like this during tough economic times in agriculture.
"Farmers are asking for technology that fits the way they operate today and scales with them for tomorrow," said Eric Hansotia, AGCO's Chairman, President and CEO. "This is our sixth annual Tech Day, and each one has taken technology to the next level."
An updated study from ag industry stakeholders provides quantifiable evidence of how farmers using precision ag technologies are achieving significant gains in productivity, input efficiency, and environmental stewardship.
The Precision Farming Dealer crew racked up nearly 100,000 steps combined Tuesday and Wednesday at the Farm Progress Show in Decatur, Ill., tracking down the latest equipment and technology innovations.
AGCO, a global leader in the design, manufacture and distribution of agricultural machinery and precision ag technology, announced the appointment of Brian Sorbe as President of PTx, effective August 25, 2025.
For three days in a row, engineers will test their ISOBUS products for compatibility with those from their competitors in a speed-dating like fashion, performing up to 48 different tests in 30-minute timeslots to see what works the first time, and sometimes where improvements are needed to obtain compatibility on the ISOBUS.
From Raven's introduction of the Sidekick Pro in 1978 to Ag Leader's Yield Monitor 2000 launch in 1992 and John Deere's development of a fully autonomous tractor in 2022, here's a list of 33 precision ag breakthroughs from Farm Equipment's list of equipment "firsts."
We had a front-row seat to the launch of AEF’s Agricultural Interoperability Network (AgIN) at AGRITECHNICA a few weeks ago, which promises to ease the process of data sharing for farmers and dealers.
DigiFarm VBN is a proven leader in providing RTK Correction Services across the Midwest and beyond, via cellular based RTK network. We have been in business since 2011 working with farmers, Ag retailers, and precision Ag dealers
We leverage our years of experience and industry knowledge to deliver solutions that keep you moving forward. For more than 30 years, our team of entrepreneurs and technicians have focused on understanding the hurdles you face. Then we brainstorm possibilities. Whether it’s offering a replacement part, repairing parts that aren’t working or creating custom solutions for your challenge. We’re experts in ag equipment electronic parts and systems. But more importantly, we make connections to keep your operation moving forward.
Hexagon is the global leader in digital reality solutions, combining sensor, software and autonomous technologies. We are putting data to work to boost efficiency, productivity, quality and safety across industrial, manufacturing, infrastructure, public sector, and mobility applications.