Precision Farming Dealer editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great agricultural industry. Here is our favorite content from the past week:

Precision Ag Drives Demand for More Technicians

The U.S. Bureau of Labor Statistics (BLS) reports that 36,830 farm equipment mechanics and service technicians were employed in the U.S. in 2023, but industry sources report a shortage of qualified technicians, according to Parthu Kalva and Joe Janzen from the Univ. of Illinois. Their article explores the correlation between greater technician employment and higher precision ag usage. “Their (dealerships) role increasingly depends on a specialized workforce of farm service technicians who install sensors, calibrate controllers, troubleshoot communication networks, update software and ensure that increasingly complex machinery runs reliably throughout planting and harvest seasons.”

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Farmers Share Honest Feedback on Targeted Spraying Technology

On this episode of the Leap Forward Podcast, farmers Ryan Miller and Jackson Remer sit down with the Riesterer & Schnell precision team to talk about their experience using John Deere See & Spray this past growing season. The conversation dives into managing speed and lighting conditions, using residuals with targeted spraying, fall burndown, tank management, no-till and more.

Brilliant Harvest CEO Shares 4 Big Predictions for 2026

Brilliant Harvest CEO Remi Schmaltz stares into his crystal ball to see what’s in store for 2026 in the world of ag technology.

10 Navy SEAL-inspired Tips to Harden Your Sales Game

Here’s a good one to share with your sales teammates. Haris Halkic, founder of SalesDaily, shares the 10 “commandments” for sales. He notes that while sales isn’t a battlefield, it’s a test of discipline, precision and mindset.

Panel of Farmers Answer Questions About Precision Ag Adoption

A special “Profit Planners” panel featuring an array of Indiana farmers and Purdue answered questions from farmers about how and when to adopt cutting-edge technology. One farmer says his son is considering using SwarmFarm’s autonomous farm bots.

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