Jack Zemlicka

Jack Zemlicka

Jack Zemlicka is the Managing Editor for Precision Farming Dealer. Since he joined Lessiter Media's Ag Division in 2012, he has covered precision farming practices, products and trends. He also serves as managing editor of Strip-Till Farmer, and technology editor of Farm Equipment and No-Till Farmer. Contact: jzemlicka@lessitermedia.com.

ARTICLES

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2020 BENCHMARK STUDY

Precision Revenue Growth Slows as Dealers Navigate an Evolving Market

For the first time in 5 years, dealers did not exceed higher-end growth projections in 2019, and forecast more conservative growth in 2020.
Problem solving is often the linchpin of a dealership’s precision farming business. The last couple of years have tested the abilities of precision teams to overcome ongoing economic — and more recently — social challenges to maintain, if not grow revenue.
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[Technology Corner] Planning for Precision Growth, Outside of Ag

Although many precision farming specialists are in the thick of spring planting and logging long hours, the growing season can create a service void for precision teams prior to preparing for fall harvest. But even amidst the socioeconomic challenges confronting the ag industry, there are revenue opportunities dealers can pursue to bridge the seasonal gap for precision farming employees.
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Stotz Equipment

Today’s Update: Stotz Equipment Precision Farming Team

Spring planting poses enough daily challenges for precision farming specialists without having to wonder when, how and if they will be able to access needed hardware or call on experienced back-up to tag-team complicated service calls to get farm customers in the field. Fortunately, the 18-member precision farming team at Stotz Equipment is ably navigating through the added seasonal uncertainties, without sacrificing quality or communication.
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