Scott Shearer, Ohio State ag engineering professor, to deliver keynote dinner presentation at 4th Precision Farming Dealer Summit in Indianapolis, analyzing the potential and precautions of artificial intelligence, machine learning and autonomy in ag.

As many farmers prepare for the heat of harvest, several dealers spent the summer providing customers with opportunities to track crop growth on a smaller scale.

Hear from 3 precision managers about proven strategies for hiring, retention and development of precision specialists at the 4th Precision Farming Dealer Summit in Indianapolis.

Skip Klinefelter, owner of Linco Precision, to open 4th Precision Farming Dealer Summit in Indianapolis, with a candid general session on the risks, rewards and reinvention of building a stable, sustainable business.

If the ag industry has taught precision farming dealers anything during the last few years, it’s that no longer can they rely on singular sales of hardware and expect to grow business. For some, this has been a hard lesson learned. But the evolving market has allowed adaptable dealers to capitalize on changing technology priorities among their farm customers.

The last few years have seen dealers transition service offerings — some with subtle shifts in scope of support options — and others with more dramatic expansions. With a goal of generating more recurring revenue, dealers are also looking to fill service voids for customers.