Jack Zemlicka

Jack Zemlicka

Jack Zemlicka is the Managing Editor for Precision Farming Dealer. Since he joined Lessiter Media's Ag Division in 2012, he has covered precision farming practices, products and trends. He also serves as managing editor of Strip-Till Farmer, and technology editor of Farm Equipment and No-Till Farmer. Contact: jzemlicka@lessitermedia.com.

ARTICLES

2019 Precision Farming Dealer Summit

How Will the Next Disruptive Ag Technologies Impact Your Dealership?

Scott Shearer, Ohio State ag engineering professor, to deliver keynote dinner presentation at 4th Precision Farming Dealer Summit in Indianapolis, analyzing the potential and precautions of artificial intelligence, machine learning and autonomy in ag.
Scott Shearer, Ohio State ag engineering professor, to deliver keynote dinner presentation at 4th Precision Farming Dealer Summit in Indianapolis, analyzing the potential and precautions of artificial intelligence, machine learning and autonomy in ag.
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2019 Precision Farming Dealer Summit

Developing Precision Depth: What’s Your Plan for Advancement?

Hear from 3 precision managers about proven strategies for hiring, retention and development of precision specialists at the 4th Precision Farming Dealer Summit in Indianapolis.
Hear from 3 precision managers about proven strategies for hiring, retention and development of precision specialists at the 4th Precision Farming Dealer Summit in Indianapolis.
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2019 Precision Farming Dealer Summit

Are You Creating a Successful Precision Business Culture?

Skip Klinefelter, owner of Linco Precision, to open 4th Precision Farming Dealer Summit in Indianapolis, with a candid general session on the risks, rewards and reinvention of building a stable, sustainable business.
Skip Klinefelter, owner of Linco Precision, to open 4th Precision Farming Dealer Summit in Indianapolis, with a candid general session on the risks, rewards and reinvention of building a stable, sustainable business.
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[Technology Corner] Precision Revenue Trending Upward

If the ag industry has taught precision farming dealers anything during the last few years, it’s that no longer can they rely on singular sales of hardware and expect to grow business. For some, this has been a hard lesson learned. But the evolving market has allowed adaptable dealers to capitalize on changing technology priorities among their farm customers.
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Day in the Cab

Embracing Customer Diversity Delivers Customized Service Solutions

A problem-solving mentality, persistence and patience are service principles Devyn Van Camp brings to the job as Integrated Solutions consultant with Riesterer & Schnell.
Chaos is common during spring planting, and precision farming specialists are tasked with responding to technology emergencies, while also creating valuable in-season touch points with customers.
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2018 Benchmark Study

Training, Service Growth Remain Top Dealer Priorities

Customer education, employee stability and expansion of support revenue are primary targets to increase revenue now and in the future.
The last 6 years have seen both subtle and dramatic shifts in dealer priorities with precision business. For the first few years, hardware held a firm grip on the most promising areas for future profit, but there has been a gradual shift in where dealers see their greatest growth potential.
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2018 Benchmark Study

Boosting Agronomic Revenue & Customer Retention

Scope and structure of billing out precision services continues to evolve as more dealers opt for agronomy-focused offerings and a per-acre charge.
The last few years have seen dealers transition service offerings — some with subtle shifts in scope of support options — and others with more dramatic expansions. With a goal of generating more recurring revenue, dealers are also looking to fill service voids for customers.
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