Jack Zemlicka

Jack Zemlicka

Jack Zemlicka is the Managing Editor for Precision Farming Dealer. Since he joined Lessiter Media's Ag Division in 2012, he has covered precision farming practices, products and trends. He also serves as managing editor of Strip-Till Farmer, and technology editor of Farm Equipment and No-Till Farmer. Contact: jzemlicka@lessitermedia.com.


Industry Q&A

Green & Growing? John Deere Prioritizes Partnerships, Precision

Deanna Kovar, precision ag marketing director discusses the manufacturer’s push for agronomic dealer development and moving on from the Precision Planting deal.
It’s been an eventful few years for John Deere, and particularly its Integrated Solutions business, from the OEM expanding its precision farming partnerships to its highly publicized attempt to acquire Precision Planting.
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From the Virtual Terminal

How to Lose a Customer Over Less than a Dollar

On my way into work I stopped at a gas station along my usual route to fill up. It’s a station I’ve frequented many times, and often will specifically visit because they have a promotional program which allows me to shave a few cents off each gallon.
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20 Training & Retention Tips to Maintain Precision Depth & Stability

A diverse group of dealers divulge their secrets to motivating new employees, making the most of training opportunities and why an ‘open book’ approach can be a competitive advantage.
So what are the most effective methods for maintaining productive, profitable employees? Our editors compiled experience-based advice from North American dealers of all sizes and brands on how to develop a stable, successful and loyal precision farming staff.
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