Jack Zemlicka

Jack Zemlicka

Jack Zemlicka is the Managing Editor for Precision Farming Dealer. Since he joined Lessiter Media's Ag Division in 2012, he has covered precision farming practices, products and trends. He also serves as managing editor of Strip-Till Farmer, and technology editor of Farm Equipment and No-Till Farmer. Contact: jzemlicka@lessitermedia.com.

ARTICLES

[Technology Corner] Precision Revenue Trending Upward

If the ag industry has taught precision farming dealers anything during the last few years, it’s that no longer can they rely on singular sales of hardware and expect to grow business. For some, this has been a hard lesson learned. But the evolving market has allowed adaptable dealers to capitalize on changing technology priorities among their farm customers.
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Day in the Cab

Embracing Customer Diversity Delivers Customized Service Solutions

A problem-solving mentality, persistence and patience are service principles Devyn Van Camp brings to the job as Integrated Solutions consultant with Riesterer & Schnell.
Chaos is common during spring planting, and precision farming specialists are tasked with responding to technology emergencies, while also creating valuable in-season touch points with customers.
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2018 Benchmark Study

Training, Service Growth Remain Top Dealer Priorities

Customer education, employee stability and expansion of support revenue are primary targets to increase revenue now and in the future.
The last 6 years have seen both subtle and dramatic shifts in dealer priorities with precision business. For the first few years, hardware held a firm grip on the most promising areas for future profit, but there has been a gradual shift in where dealers see their greatest growth potential.
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2018 Benchmark Study

Boosting Agronomic Revenue & Customer Retention

Scope and structure of billing out precision services continues to evolve as more dealers opt for agronomy-focused offerings and a per-acre charge.
The last few years have seen dealers transition service offerings — some with subtle shifts in scope of support options — and others with more dramatic expansions. With a goal of generating more recurring revenue, dealers are also looking to fill service voids for customers.
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2018 Benchmark Study

Selling Service Value, Not a One-and-Done Customer

Independent service revenue objectives continue trending up as supporting wholegoods with technology sales and hardware reliance dip.
A common refrain from dealers who reflect on the hey-day of precision products is that technology tended to sell itself, with little or no assistance needed by salespeople.
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2018 Benchmark Study

Positive Projections for Precision Revenue

Dealers report exceeding 2017 growth projections and two-thirds project measurable increases in 2018, with one-quarter forecasting jump of at least 8%.
If the ag industry has taught precision farming dealers anything during the last few years, it’s that no longer can they rely on singular sales of hardware and expect to grow business.
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Conversations in Ag

Solving the Precision Gap

Agronomy and engineering play critical roles the in development and application of precision practices. But the two areas don’t always intersect in convenient or compatible ways. At this year’s Agricultural Equipment Technology Conference in Louisville, soil scientist Joshua McGrath and precision ag engineer Joe Luck dissected the advancements and imperfections of the current state of ag technology to include some of the missing pieces.
Agronomy and engineering play critical roles the in development and application of precision practices. But the two areas don’t always intersect in convenient or compatible ways. At this year’s Agricultural Equipment Technology Conference in Louisville, soil scientist Joshua McGrath and precision ag engineer Joe Luck dissected the advancements and imperfections of the current state of ag technology to include some of the missing pieces.
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Conversations in Ag

Global Insights on Precision Problem Solving

More than 9,000 miles separate Jason McNeice with Wideland Group in Queensland, Australia, and Kevin Depies with Ritchie’s Implement in Cobb, Wis. While the physical distance between the two Case IH dealerships allows for some uniquely regional differences, the experienced precision farming specialists shared some common ground when it comes to getting into the business and billing out service.
More than 9,000 miles separate Jason McNeice with Wideland Group in Queensland, Australia, and Kevin Depies with Ritchie’s Implement in Cobb, Wis. While the physical distance between the two Case IH dealerships allows for some uniquely regional differences, the experienced precision farming specialists shared some common ground when it comes to getting into the business and billing out service.
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