Jack Zemlicka

Jack Zemlicka

Jack Zemlicka is the Managing Editor for Precision Farming Dealer. Since he joined Lessiter Media's Ag Division in 2012, he has covered precision farming practices, products and trends. He also serves as managing editor of Strip-Till Farmer, and technology editor of Farm Equipment and No-Till Farmer. Contact: jzemlicka@lessitermedia.com.

ARTICLES

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Day in the Cab

Emphasizing Efficiency Gains & Economic Return with Precision Service

Maximizing the minutes, even during a rainy day, Phil Moskal puts Mid-State Equipment’s customers on an affordable — and incremental — path to precision productivity.
The more things change, the more they stay the same. Well, at least a couple of them. It was a cool and dreary day when I rode along with Phil Moskal, then precision farming specialist with Mid-State Equipment in 2013 for the first Day in the Cab profile in this series.
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7 Ways Technology Will Disrupt Your Precision Farming Business

From comprehensive ag tech consulting to robotic specialization and support, dealers and industry experts share their vision for how opportunities and objectives will change.
Asking dealers to dust of their crystal ball and predict where they want their precision business to be in 3, 5 or 10 years, the most common answer is “profitable.” But following up with a question on how they will accomplish that goal and there is nothing close to a consensus answer.
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[Technology Corner] Selling Strategic Planning as a Service

[Technology Corner] Selling Strategic Planning as a Service

Successfully selling precision farming services is an annual objective for many farm equipment dealerships. Getting farm customers to pay for software updates, in-field support and hardware installations is a challenge. But what about connecting customers’ ag tech and equipment investments with a long-term business plan for their farm operation?
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Crunching the Tech ROI of Equipment Leasing

[Technology Corner] Crunching the Tech ROI of Equipment Leasing

As farm equipment continues to become more automated, tracking up- and downtime to the hour — especially with leased machinery — can have a significant economic impact. For ag input retailers that offer custom application services and lease fleets of sprayers, spreaders and floaters, the ability to monitor machine hours, fuel costs and labor time allows for an accurate analysis of return on investment.
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