PFD Features

Sloan Implement
Industry Q&A

Green & Growing? John Deere Prioritizes Partnerships, Precision

Deanna Kovar, precision ag marketing director discusses the manufacturer’s push for agronomic dealer development and moving on from the Precision Planting deal.
It’s been an eventful few years for John Deere, and particularly its Integrated Solutions business, from the OEM expanding its precision farming partnerships to its highly publicized attempt to acquire Precision Planting.
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Expanding ROI Through Test Plot Practices

Test plots serve as a platform for dealers to conduct experimental research, equipment demonstrations and employee training opportunities: pillars for which ROI can be better proven to customers.
Some dealers are portraying value in the form of test plot investments: A field (or series of fields) under dealership control where experiments or customer showcases are conducted with equipment and services.
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20 Employee Training & Retention Tips for Precision Ag Staff

A diverse group of dealers divulge their secrets to motivating new employees, making the most of training opportunities and why an ‘open book’ approach can be a competitive advantage.
So what are the most effective methods for maintaining productive, profitable employees? Our editors compiled experience-based advice from North American dealers of all sizes and brands on how to develop a stable, successful and loyal precision farming staff.
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Top 10 Precision Farming Stories from September 2018

Editorial coverage of the 2018 Farm Progress Show topped the list this month, in addition to several videos of the product introductions and innovations from the show hitting on the list. The second spot this month was claimed by a news item on the newest development from the ongoing John Deere-Granular product development and marketing collaboration. And rounding out the top 3 was a guest blog from Todd Janzen on technologies that are changing agriculture.  
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Current Issue

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Precision Farming Dealer

  • Slashing Inputs & Boosting Connectivity with New Precision Technology
  • Selling the Future: A Precision Ag Leader’s Playbook for New Tech
  • What Farmers Want from You: Solid Relationships, ROI & Ongoing Training
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