James DeGraff

James DeGraff

James DeGraff was an Associate Editor for Precision Farming Dealer. A journalism graduate of UW-Madison, he was an intern for Farm Equipment prior to joining Lessiter Media full time in July 2017.


Day in the Cab

Strengthening Customer Rapport Cultivates Sales & Service Opportunities

A proactive approach to preparing farmers for peak seasonal needs is the priority of Lanty “Spud” Armstrong, precision farming manager of Ag Technologies in Rochester, Ind.
Life as a precision technician during the winter months may yield fewer calls from distressed customers over the course of a week, but the unpredictable nature of the job can still call for a demanding day with hundreds of miles on the road.
Read More

Expanding Precision Services Through an Agronomic Outlet

Sinclair Tractor’s Yield Force team brings a fresh approach to data-driven support, but there are multiple entry points into the agronomic service arena for dealers.
While the Yield Force agronomic service team was already in year 7 with Sinclair Tractor when agronomic consultant Ethan Smidt joined as the third member in 2015, the late arrival didn’t mean the service provider was well established across the eastern-Iowa landscape.
Read More

Expanding ROI Through Test Plot Practices

Test plots serve as a platform for dealers to conduct experimental research, equipment demonstrations and employee training opportunities: pillars for which ROI can be better proven to customers.
Some dealers are portraying value in the form of test plot investments: A field (or series of fields) under dealership control where experiments or customer showcases are conducted with equipment and services.
Read More

[Technology Corner] Leadership for SeedMaster Mfg. and Dot Technology Corp. Reflect Commitment to Autonomous Expansion

Over the past few months, Seedmaster Mfg. and sister company Dot Technology Corp. finalized the hiring process for new corporate leadership. Leah Olsen, who also serves as president of the Agricultural Manufacturers of Canada, will serve as CEO, while Jeffery Bourasa will bring 15 years of Saskatchewan-based finance and leadership experience into the CFO role.
Read More

Precision Farming Dealer Editors Compile Key Takeaways from InfoAg 2018

Data Management, agronomy and ROI considerations reflected as significant trends through product and service announcements at the St. Louis event.
Here are the top precision products and trends discovered by Precision Farming Dealer editors at InfoAg 2018, hosted at the Union Station Hotel in St. Louis, Mo., this week.
Read More

[Technology Corner] Service Tech Recruitment an Ongoing Precision Predicament

Last month, I stopped by Nebraska Equipment, a Case IH dealer based in Seward, Neb., to discuss hiring in the precision industry with sales manager Kenny Pekarek. The timing of the visit was fitting, as the dealership was just one week into hiring its first precision intern, not coincidentally during the heart of planting season.
Read More

Top Articles

Current Issue


Precision Farming Dealer

  • 12th Annual Precision Award Program Honors Top North American Dealer
  • First Customer Contact Builds Trust & Strong Relationships
View More

Must Read Free Eguides

Download these helpful knowledge building tools

View More
Top Directory Listings