The 2020 recipient of Precision Farming Dealer’s eighth annual Most Valuable Dealership is RDO Equipment Co., based in Fargo, N.D. In total, 18 U.S. and Canadian dealerships including large and small farm equipment dealership groups with precision departments, independent precision operations and co-ops were nominated by their farm customers, precision equipment suppliers and their own employees.

The pace of precision farming progress has not endured the same slowdown as other segments of the ag industry in recent years, as companies continue to engineer innovations designed to help farmers be more informed decision makers.

You have a talented team of precision farming experts in a department that houses the latest and greatest technology available to farmers. Your dealership website reflects that right?

Leadership of a precision farming business can take many forms and come from different places within a dealership. But it often takes a coordinated effort by ownership, management and specialists to create and sustain a productive culture.

This year has shown interesting new developments in market sentiments, with dealers continuing to slowly move away from hardware and steer sharply toward data management for future revenue, according to the seventh annual Precision Farming Dealer Benchmark Study.