In this video, Casey Niemann, founder of AgriSync, joins managing editor Noah Newman for a conversation about the evolving role of precision specialists and his upcoming Kickoff Presentation at the 2027 Precision Farming Dealer Summit, Jan. 11-12 in Indianapolis. Sign up at PrecisionSummit.com!

For a century, dealerships competed on iron, horsepower and the parts counter. That’s changing, Niemann says. As precision technology and AI reshape what a machine does, farmers are increasingly buying an outcome — acres covered, a window hit, uptime when every hour counts — and the dealer’s ability to deliver it is becoming the product itself.

Niemann built a company around this challenge. He founded AgriSync, the support platform connecting dealers and farmers in the field, and sold it to John Deere, where he later worked in aftermarket lifecycle and incubated global customer success for advances technologies. In his Kickoff Session at the Summit, Niemann will cover why support stopped being a cost center and became a differentiator and why technology adoption remains a challenge for many farmers. He also explores what changes when the customer buys results, not horsepower.