PFD Features

New Software Will Help Farmers - and Dealers - Manage Data

Data management is said to be the next frontier for precision farming. When you merge the electronic communication systems that tractors and combines use today with yield monitors and telematics, farmers will quickly become inundated and overwhelmed by data.
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Selling Precision: Profiting with the Technology

While all of the dealers Farm Equipment spoke with for the 2012 Dealer Business Outlook & Trends saw sales of precision farming components increase as a result of dedicating staff to the sales and support of precision ag products, overall revenue increases did not always come exclusively from that department.
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Dealer Development

Hiring? Here's How Today's Labor Market Has Changed

The way employees are recruited has changed. In a series of four articles, I will explain these changes and a few strategies to adjust to the new trends, how truly understanding the job that you are recruiting for will enable you to recruit more effectively, how creating dynamic recruitment messages will help you to attract star candidates, and where to look to recruit good people. 
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Current Issue

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Precision Farming Dealer

  • Slashing Inputs & Boosting Connectivity with New Precision Technology
  • Selling the Future: A Precision Ag Leader’s Playbook for New Tech
  • What Farmers Want from You: Solid Relationships, ROI & Ongoing Training
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