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What Farmers Want From You

Maximizing Efficiency and Productivity By Mastering the Basics

By Martha Mintz posted on April 12, 2012 | Posted in Precision Agriculture 101

When it comes to precision technology, Wenning keeps it pretty basic. But the tools he does use play an essential role in keeping his operation efficient and productive. One of Wenning’s main tools is his Loup Electronics yield monitor.

Straight From Farmers: Ease Their Pain, Solve These Frustrations and KEEP Customers

April 12, 2012

Precision Farming Dealer asked farmers — your customers — about the most frustrating problems (beyond the quintessential lost signal complaint) they face in using precision farming technologies.

Straight From Farmers: Farmers Weigh in on Where Dealers Need to Put Your Training Investment for Precision Ag

March 30, 2012

In a survey of growers last week, Precision Farming Dealer asked where their local farm equipment dealer could best invest in staff training to better serve farmers’ precision ag technologies needs.

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Selling Precision: Ryan Molitor with Raven Industries

March 30, 2012 | Posted in Precision Sales

In this issue we ask Ryan Molitor, marketing supervisor for Raven Industries’ Applied Technology Division about definitions and hurdles when it comes to talking about precision farming.
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Technology: Telematics Gives Farm Equipment a Voice

March 16, 2012

Maintaining regular communication with customers is crucial to a farm equipment dealer's success. Today, thanks to telematics systems, it's possible for the tractor itself to be part of that dialogue.
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Selling Precision

Precision Farming Suppliers Weigh in on 'The Basics'

March 16, 2012 | Posted in Precision Sales

Michael Helling responds to four basic questions about precision farming, including "what is it?" He's the marketing director for Trimble Navigation's Agriculture Division.
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New Software Will Help Farmers - and Dealers - Manage Data

March 16, 2012

Data management is said to be the next frontier for precision farming. When you merge the electronic communication systems that tractors and combines use today with yield monitors and telematics, farmers will quickly become inundated and overwhelmed by data.
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Web Exclusive

Data Collection Starts in the Soil: Veris Technologies

February 17, 2012 | Posted in Service & Support

A critical element of Wheat Growers’ Management Zone Based (MZB) platform is soil electric conductivity sampling through the use of Veris Technologies pull-type carts. In this video, Eric Lund from Veris gives an overview of what's new with on-the-go soil sampling.
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Dealer Development

Use 'Dynamic Messaging' to Increase Number of Applicants

February 16, 2012 | Posted in Dealer Development

To gain the attention of strong candidate for the precision farming specialist position you’ve opened at your dealership, your messages about the job, including job ads and descriptions, must be dynamic and unique.
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Selling Precision: Profiting with the Technology

February 16, 2012 | Posted in Precision Sales

While all of the dealers Farm Equipment spoke with for the 2012 Dealer Business Outlook & Trends saw sales of precision farming components increase as a result of dedicating staff to the sales and support of precision ag products, overall revenue increases did not always come exclusively from that department.
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Videos

Precision Specialist Comes to the Rescue on First Day of Planting
Go behind the scenes with Leo Johnson and his son, Patrick, as they plant corn into strips for the first time on their 1,000-acre farm in Clinton, Wis. Jason Pennycook, precision specialist for 9-store Case IH dealer Johnson Tractor, comes to the rescue with remote support when Patrick runs into a problem with the planter in the field.

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Top Directory Listings

Ivy Tech Community College, Lafayette Campus

The college offers an associate degree in Applied Science in Agriculture (60 credit hours). Students enrolled in this program may specialize in precision farming technology by selecting up to 15 credit hours in this area and agriculture business, sales and agronomy.

Lake Region State College - Dakota Precision Ag Center

The college offers an AAS in Precision Agriculture and customized precision ag- related training for agricultural producers, insurance underwriters, equipment dealer and agricultural cooperative employees and others.

HTS Ag Precision Ag Solutions

Offering training on Ag Leader, Trimble, Reichhardt, Norac and Integris Systems in twice yearly customer training events (spring/fall). Also offering individual training opportunities on any HTS Ag products and SMS software, year round.

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