It’s all about precision technology for Ryan Christopherson, who farms several thousand acres near Clarkfield, Minn. His row-crop mix is 75% corn and 25% soybeans, and he uses a wide variety of precision farming equipment across his fields.

Employee perks and incentives can help retain hard-to-find precision farming talent.

While attending Ag Leader’s 2012 Dealer Event in Des Moines, Iowa, Precision Farming Dealer had a chance to chat with numerous precision farming dealers to see what is high on their precision priority list heading into 2013.

When it comes to quantifying the value of precision farming services for dealerships, there isn’t a standard or measurement to cover them all. Precision operations come in all shapes and sizes — from the single technician operating out of one store — to an entirely separate business spun-off from an iron dealership.

The new AGCOMMAND iPhone/iPad App offers first-in-class fleet management.

While most growers strategize how to get season-long weed control, Joel Armistead has strategized as much to figure out how he can get the very most from his precision farming systems.

In talking with precision farming dealers, they typically acknowledge that the most common request from customers, is for auto-steer and GPS systems.

Donn Branton put the cart a little before the horse in the precision department. He was grid sampling and doing soil electric conductivity tests on his rocky, hilly acres before he or his custom applicators even had the equipment to do anything with the results.

Reichhardt Electronic Innovations introduces its patented Row Guidance, now available for all AGCO AGR combines using integrated hydraulics and electronics.

About two years ago, farm equipment dealer Doug Martin realized it was time to make a change.