Frank Lessiter has served as editor of No-Till Farmer since the publication was launched in November of 1972, and is the Lessiter Media grower division editorial director. Raised on a six-generation Michigan Centennial Farm, he has spent his entire career in agricultural journalism. Lessiter is a dairy science graduate from Michigan State University.
In the farm equipment business, many managers often tell their sales crews to never mention the competition when making a product pitch to farmers. It’s a negative to bring up another dealer’s different colored highly competitive machines, service concerns, parts delays and other business practices.
In a recent Inc. article, Howard Tullman points out that most car dealers aren’t much interested in selling electric vehicles (EVs.) And the same is likely true for many farm equipment dealers.
360 Yield Center founder Gregg Sauder says the ideal 360 Rain dealer is someone who understands the farmers needs, infrastructure challenges, and will take the late night calls and more.
During the National Farm Machinery Show in Louisville Feb.14-17, if you can identify your farm on Google Earth, Gregg Sauder of 360 Yield Center and his team will design a 360 Rain System for your operation.
Gregg Sauder, founder of 360Yield Center shares details on their 360 autonomous irrigation unit, straight from the assembly line. The 360 Rain unit is capable of handling a 60-foot to 80-foot boom with the goal of irrigating any crop regardless of field shape. The unit makes use of a heavy reel to transport and manage the hose as they maneuver through the field delivering half an inch of water to the plant on a weekly basis.
McDonald's out-of-order ice cream machines have become a standing joke. What is interesting about this is the extent to which companies like McDonald's will go to fight R2R issues.
The USDA, other U.S. government agencies and private companies use ag data to measure the impact of initiatives aimed at sequestering carbon. In 2022, the USDA announced a $3.1 billion program aimed at funding climate-smart commodity projects through collecting data, but a recent survey found that 58% of farmers do not trust government offices with their data.
The college offers an associate degree in Applied Science in Agriculture (60 credit hours). Students enrolled in this program may specialize in precision farming technology by selecting up to 15 credit hours in this area and agriculture business, sales and agronomy.
The college offers an AAS in Precision Agriculture and customized precision ag- related training for agricultural producers, insurance underwriters, equipment dealer and agricultural cooperative employees and others.
Offering training on Ag Leader, Trimble, Reichhardt, Norac and Integris Systems in twice yearly customer training events (spring/fall). Also offering individual training opportunities on any HTS Ag products and SMS software, year round.