Precision Sales

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Unmanned Aerial Advantage: How to Sell Application Drones

To help pioneer a new technology like a spray drone, dealers need as much understanding of the process as they do the product
There’s a lot of buzz among farmers about the buzz of drones coming from the air. To convert some of that curiosity into actual sales, dealers need a certain level of expertise — and a certain willingness to do a little hand-holding.
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OEM Leaders Share Precision Vision for 2025 & Beyond

Claas, CNH & PTx Trimble representatives discuss autonomy, AI, technician shortage, technology trends & more with top dealers
Casey Dray, global precision technology portfolio manager at CNH, Bob Armstrong, vice president of product and marketing at Claas and Jake Ridenour, channel sales manager at PTx Trimble, fielded questions on the 2025 market outlook, technology adoption trends, AI and more.
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Day in the Cab

Veteran Technician Stays Young in New Precision Specialist Role

After lengthy career in the shop, former farmer enjoys ‘busy season’ adventures & helping customers adopt new technologies
The latest Day in the Cab installment takes us to the northwest corner of Illinois, where precision specialist Dave Thompson holds down the fort for Johnson Tractor in the small town of Amboy — one of 11 locations for the Illinois and Wisconsin Case IH dealer.
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Precision Farming Dealer

  • 2025 Most Valuable Dealership Delivers Cutting-Edge Tech to Farms Across U.S.
  • Precision Dealers Eyeing Bounce Back Year After Challenging 2024
  • Veteran Technician Stays Young in New Precision Specialist Role
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