John Deere dealer PrairieLand Partners is putting its latest precision technology under the microscope for all to see thanks to a unique collaboration with the Flickner Farm in Moundridge, Kan.
PrairieLand Partners regional product support specialist Jonathan Born’s first stop of the day was in Fort Scott, Kan., where his mission was to complete activation of JDLink Boost on a Fendt tractor.
I started my farm equipment career during the Gerald Ford administration. Things were rockin’ during those 3 years (1975-78). Fresh out of college with a business degree, I went to work as a commissioned salesperson.
How does Cody Boeck sort through the noise and narrow down which technologies are actually worth the investment? He created a Venn diagram to guide his evaluation process.
"If you’re going to bill somebody for your time, it needs to be immediate, so they remember the service you provided. They remember how much you help them, and it’s not 2-3 months later when it’s out of sight, out of mind, and they’re wondering why they’re getting this bill."
"Partner with others. I’m not my own barber. I don’t do my own dental work. I don’t do my own legal work. So, why wouldn’t you find people that you trust, and you partner with in approaching the customer?"
"We’re all salespeople but having the composure to walk away and let the customer work at it and sometimes struggle with it a bit before you come back into the picture is very important."
Dealers gathered for a 60-minute roundtable discussion to share some of their top precision revenue opportunities. "Drones are one of the fastest growing segments in application and agriculture. There are massive revenue opportunities with sales and repair."
Sand County Foundation, a national nonprofit conservation organization, is leveraging some cutting-edge precision technology to measure the true impacts of soil health management practices.
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