Yes, it’s advanced technology. Yes, customers may find it confusing at first and may even be intimidated by it. And yes, it seems to be changing everyday. But there’s no secret formula or magic about selling it.
In this issue we ask Ryan Molitor, marketing supervisor for Raven Industries’ Applied Technology Division about definitions and hurdles when it comes to talking about precision farming.
After 11 years as a precision ag specialist at Kunau Implement in DeWitt, Iowa, Rodney Bratthauer has watched precision ag evolve from “hocus pocus” to a set of necessary management tools in the minds of area farmers.
Michael Helling responds to four basic questions about precision farming, including "what is it?" He's the marketing director for Trimble Navigation's Agriculture Division.
Farmers are an inventive group. Over the years, for example, armed with little more than a hacksaw and a welder, they’ve adapted worn out cars into inexpensive yet practical farm implements.
It won’t be long before the technology that we call “precision farming” will be so ubiquitous on farms throughout North America that to go without will be like buying a combine without air conditioning or a tractor without pneumatic tires.
While all of the dealers Farm Equipment spoke with for the 2012 Dealer Business Outlook & Trends saw sales of precision farming components increase as a result of dedicating staff to the sales and support of precision ag products, overall revenue increases did not always come exclusively from that department.
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DigiFarm VBN is a proven leader in providing RTK Correction Services across the Midwest and beyond, via cellular based RTK network. We have been in business since 2011 working with farmers, Ag retailers, and precision Ag dealers
We leverage our years of experience and industry knowledge to deliver solutions that keep you moving forward. For more than 30 years, our team of entrepreneurs and technicians have focused on understanding the hurdles you face. Then we brainstorm possibilities. Whether it’s offering a replacement part, repairing parts that aren’t working or creating custom solutions for your challenge. We’re experts in ag equipment electronic parts and systems. But more importantly, we make connections to keep your operation moving forward.