Precision Sales

From the Virtual Terminal

Getting Customers Up To Speed

One of the frequent observations I’ll hear from precision farming dealers is that customers rarely utilize the full potential of their technology after purchase. During demonstrations, dealers can showcase multiple features of a product or system, but once farmers get into the field — especially during planting and harvesting — they tend to focus on one, maybe two aspects of the technology.
Read More
What Farmers Want From You

Step Into the Future When Upgrading Precision Technology

When farmers trade equipment, they often take a few steps ahead in technology and productivity. For Jason Starnes and his father, Kim, they ended up taking a step backward when they upgraded to a newer combine.
When farmers trade equipment, they often take a few steps ahead in technology and productivity. For Jason Starnes and his father, Kim, they ended up taking a step backward when they upgraded to a newer combine.
Read More

Mitchell Ag Programs Going High Tech

While some farmers think new precision ag equipment is too expensive, others in their 50s and 60s aren't "computer whizzes" and simply don't want to deal with all the new technology. Students in a fast-changing precision technology specialist course at Mitchell (S.D.) Technical Institute have a response for both of those dilemmas.
Read More
Roundtable Q&A

Defining Precision Farming, What You Look for in Technicians and Where Technology is Headed

Precision farming can be handled and defined in a variety of ways from one dealer to the next. We sat down with five precision farming specialists, across all colors, to ask them how they define precision farming, what they look for in their precision technicians & where the technology is headed.
Read More

Top Articles

Current Issue

PFD-Cover_FE_0725_BookWithPages_Curl_art.png

Precision Farming Dealer

  • Slashing Inputs & Boosting Connectivity with New Precision Technology
  • Selling the Future: A Precision Ag Leader’s Playbook for New Tech
  • What Farmers Want from You: Solid Relationships, ROI & Ongoing Training
View More

Must Read Free Eguides

Download these helpful knowledge building tools

View More
Top Directory Listings