Precision Sales

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Al Myers Paves the Way as Precision Ag Pioneer

The 1992 release of the Yield Monitor 2000 — the first commercially successful on-the-go yield monitor — was a historic moment in the emerging world of precision agriculture. It was the brainchild of Al Myers, Ag Leader founder and president, who never imagined the company would become what it is today when he spent years tinkering with the prototype in his basement.
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What Farmers Want From You

3 Reasons Why Your Customers Should Use More Precision Technology

Variable rate, yield monitoring & more offer potential for quick return on investment
Even for widely used options like variable-rate fertilizer, GPS auto-steer, auto seed shutoff and yield monitoring data analysis, more than 15% of no-tillers indicated they would likely purchase the technology in the next 5 years.
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Day in the Cab

Catching Timebombs & Building Credibility with Maintenance Visits

Independent dealer puts problem-solving skills to ultimate test & builds strong relationships during crunch time
Planting season has arrived in the northwest corner of Illinois. Chad Baker hits the road for last-minute planter inspections and agrees to give us a peek behind the curtain during one of the busiest times of the year.
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Training Playbook: Redefine Roles & ‘Mainstream’ Precision Technology

SVP of Aftermarket at Hutson Inc. details how the 31-store John Deere dealer shifted precision training strategies for newly acquired stores in the middle of busy season
I’ve spent the last 20 years working in the ag equipment business with John Deere — the first 10 in the corporate world and the last 10 in the dealership world.
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Precision Performance Via Fast-Tracked Training, Phone Support & On-the-Farm Equipment

Large-store dealer group Greenway Equipment put the ‘bat in its own hand’ for optimal technology sales & support.
Jeff Barnes, Greenway Equipment’s Precision Ag Manager who oversees a group of 41 staffers in Field Teams, Support Center and data analysts, was asked about how the Arkansas-based dealership, the 14th largest farm machinery dealer (and 10th largest John Deere dealer) and its precision business evolved since his arrival 14 years ago.
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Current Issue

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Precision Farming Dealer

  • Slashing Inputs & Boosting Connectivity with New Precision Technology
  • Selling the Future: A Precision Ag Leader’s Playbook for New Tech
  • What Farmers Want from You: Solid Relationships, ROI & Ongoing Training
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