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Day in the Cab

Communication Critical to Present & Future Precision Service & Sales

Eric Mensen of Van Wall Equipment, Precision Farming Dealer’s 2021 Most Valuable Dealership, demonstrates how conversations across departments benefit the dealership and its customers.
By Michaela Paukner posted on February 1, 2022 | Posted in Precision Sales, Service & Support
Eric Mensen, integrated solutions specialist at Van Wall Equipment, maintains constant communication with his customers and coworkers at Van Wall’s Story City and Nevada, Iowa, locations. It’s a practice that proves successful for the dealership today, and Mensen predicts it will become even more important to the role of a precision farming specialist in the future.
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Leveraging Relationships Key to Working Through Shortages

Reichhardt Electronic Innovations uses communication with dealers and growers to find solutions to supply chain challenges.
By Michaela Paukner posted on November 29, 2021 | Posted in Dealer Development, Precision Sales

Relationships are key to the success of precision farming company Reichhardt Electronic Innovations. Throughout the COVID-19 pandemic and the resulting supply chain shortages, those connections have allowed Reichhardt to work with dealers to continue to meet their customers’ demands.


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Mike Houghtaling P&C Ag Solutions

P&C Ag’s Go-to-Market Strategy for Autonomous Farm Equipment

Dealer shares outlook on six stages of adoption for autonomous farming vehicles.
By Mike Lessiter posted on November 22, 2021 | Posted in Precision Sales, Autonomy & Robotics

Mike Houghtaling, president and founder of P&C Ag Solutions in Reese, Mich., views adoption of autonomy in six stages. Each stage represents an opportunity for the independent retailer to demonstrate the reliability and necessity for new precision agriculture equipment.


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[Podcast] Pioneering Precision Ag with Reichhardt Electronic Innovations

In this episode of the Precision Farming Dealer podcast, Andreas Reichhardt, founder of Reichhardt Electronic Innovations and Jayme Paquin, general manager of Reichhardt Electronic Innovations, discuss the past and future of precision agriculture, recent trends in the market and their predictions for the biggest opportunities for dealers in the next 24 months.
October 13, 2021 | Posted in Dealer Development, Precision Sales, Product Innovations, Industry News
In this episode of the Precision Farming Dealer podcast, Andreas Reichhardt, founder of Reichhardt Electronic Innovations and Jayme Paquin, general manager of Reichhardt Electronic Innovations, discuss the past and future of precision agriculture, recent trends in the market and their predictions for the biggest opportunities for dealers in the next 24 months.
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Precision Farming Dealer

  • 12th Annual Precision Award Program Honors Top North American Dealer
  • First Customer Contact Builds Trust & Strong Relationships
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Top Directory Listings
Ivy Tech

Ivy Tech Community College, Lafayette Campus

The college offers an associate degree in Applied Science in Agriculture (60 credit hours). Students enrolled in this program may specialize in precision farming technology by selecting up to 15 credit hours in this area and agriculture business, sales and agronomy.
Dakota Precision Ag Center

Lake Region State College - Dakota Precision Ag Center

The college offers an AAS in Precision Agriculture and customized precision ag- related training for agricultural producers, insurance underwriters, equipment dealer and agricultural cooperative employees and others.
HTS Ag

HTS Ag Precision Ag Solutions

Offering training on Ag Leader, Trimble, Reichhardt, Norac and Integris Systems in twice yearly customer training events (spring/fall). Also offering individual training opportunities on any HTS Ag products and SMS software, year round.
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