Precision Sales

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2024 Precision Farming Dealer Summit

[Video] Preparing for the Next Generation of Ag Technology

Recent generations of ag technology have seen new features undercut by rising reliability problems, says Clay Mitchell, co-founder and managing director of Silicon Valley-based Fall Line Capital, a farmland and venture investment firm. Mitchell sets the stage for what’s yet to come in precision farming, and how to prepare for the challenges that lie ahead.
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2024 Precision Farming Dealer Summit

[Video] Making Sense of the Legal Implications of Autonomy & AI

Understanding the intersection of precision agriculture and law is a pivotal step in the process of fully preparing your dealership for autonomy and artificial intelligence (AI). Todd Janzen, attorney and founder of Janzen Schroeder Agricultural Law LLC, covers what you need to know about the legal implications for autonomous farming and AI.
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2024 Precision Farming Dealer Summit

[Video] How to Sell and Service Retrofit Kits

Mark Vanderloop of Vanderloop Equipment started selling Sabanto autonomy kits for tractors in 2023. During this insightful classroom presentation, Vanderloop shares his experience with the cutting-edge technology and explains how he prepared his family-owned dealership for success when it comes to selling autonomy to customers.
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Most Valuable Dealership

12th Annual Precision Award Program Honors Top North American Dealer

HTS Ag is Precision Farming Dealer’s Most Valuable Dealership for 2024
Dealerships from across the U.S. including large and small farm equipment dealership groups with precision departments and independent precision operations were nominated by their farm customers, precision equipment suppliers and their own employees.
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West Coast Dealer Focuses On Technology, Improving Farmers' Efficiency

How Coastal Tractor has embraced technological advancements in fast-moving industry
Jake Rianda says customers are going to go where they can get their data, and whether it’s yield data or in-season agronomic data, he believes farmers will eventually gravitate toward dealers who can provide the information that can show them how efficient or inefficient their operation is.
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Current Issue

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Precision Farming Dealer

  • Slashing Inputs & Boosting Connectivity with New Precision Technology
  • Selling the Future: A Precision Ag Leader’s Playbook for New Tech
  • What Farmers Want from You: Solid Relationships, ROI & Ongoing Training
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