Precision Sales

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Training Playbook: Redefine Roles & ‘Mainstream’ Precision Technology

SVP of Aftermarket at Hutson Inc. details how the 31-store John Deere dealer shifted precision training strategies for newly acquired stores in the middle of busy season
I’ve spent the last 20 years working in the ag equipment business with John Deere — the first 10 in the corporate world and the last 10 in the dealership world.
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Precision Performance Via Fast-Tracked Training, Phone Support & On-the-Farm Equipment

Large-store dealer group Greenway Equipment put the ‘bat in its own hand’ for optimal technology sales & support.
Jeff Barnes, Greenway Equipment’s Precision Ag Manager who oversees a group of 41 staffers in Field Teams, Support Center and data analysts, was asked about how the Arkansas-based dealership, the 14th largest farm machinery dealer (and 10th largest John Deere dealer) and its precision business evolved since his arrival 14 years ago.
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[Podcast] Strategies for Growing Precision Revenue, Improving Service & Recruiting New Talent

On this episode of the Precision Farming Dealer podcast, brought to you by Ag Express Electronics, the leading minds at 3 of the top precision dealers in the business, Adam Gittins of HTS Ag, Jason Leary of Crystal Valley and Scott Staum of Central, share their strategies for the rest of the year and beyond.
For this episode of the Precision Farming Dealer podcast, brought to you by Ag Express Electronics, the leading minds at 3 of the top precision dealers in the business, Adam Gittins of HTS Ag, Jason Leary of Crystal Valley and Scott Staum of Central, share their strategies for the rest of the year and beyond.
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‘Transactional’ Approach to Equipment Sales: Just Say No

This dealer GM defies big-store sales approaches & embraces the word ‘salesman.’
I just finished a cover story article for the June 2024 edition of Farm Equipment on a dramatic “color conversion” story at Intermountain New Holland (Twin Falls, Idaho). The 2-store dealership earned a chance with a custom harvester on one New Holland swather, and quickly parlayed it into 6 units.
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Current Issue

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Precision Farming Dealer

  • Slashing Inputs & Boosting Connectivity with New Precision Technology
  • Selling the Future: A Precision Ag Leader’s Playbook for New Tech
  • What Farmers Want from You: Solid Relationships, ROI & Ongoing Training
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