Precision Sales

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2025 Precision Farming Dealer Summit

[Video] What You Need to Know About Your OEM’s Precision Vision

Hear from the precision ag heads of various OEMs — including Bob Armstrong, Claas Vice President of Product Management Sales, Casey Dray, Global Precision Technology Marketing & Portfolio Manager with Case IH and New Holland and Jake Ridenour, Channel Sales Management with PtX Trimble — on the strategic direction for the businesses and the best practices they see embraced by the top-performing dealers in their network. 
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How Top-Performing Dealers Stand Out in Eyes of OEM Leaders

“The sales strategy with precision agriculture moved from just being able to provide an ROI on paper to more of a consultive sales style," says Jake Ridenour of PTx Trimble. "You’re going to a farm and looking at their entire operation to provide a more holistic solution instead of focusing on an individual product.”
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2025 Precision Farming Dealer Summit Recap: Editor's Notebook

Precision Farming Dealer editor Christine Book jotted down some highlights, quotable quotes and intel shared during the 2-day event — which brought attendees and speakers from across the U.S., not to mention friends from Canada, Germany’s Michael Horsch and team, and others.
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Precision Farming Dealer

  • Getting Creative with Precision Technology in the Desert
  • OEM Leaders Share Roadmap for Precision Growth
  • Ag Autonomy’s ‘State of the State’


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