Christine Book

Christine Book

Christine Book is the Managing Editor of Farm Equipment, Ag Equipment Intelligence, Rural Lifestyle Dealer and Precision Farming Dealer. Her background includes editorial roles for healthcare publications in radiology and cardiology. She has served in a marketing capacity for magazines in the transportation, stormwater and construction industries, and served clients in a range of industries. She joined Lessiter Media in 2024.

Contact: cbook@lesspub.com

ARTICLES

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Associated Equipment Distributors (AED) Summit News and Newsmakers

Zeroing in on “Ag Automated Intelligence,” in one of many educational sessions focusing on technology, Russ Green, consultant with MACKAYBEN and a member of the Machinery Advisors Consortium (MAC), reinforced the many benefits of incorporating artificial intelligence, or automated intelligence as he prefers to refer to it, for equipment dealers.
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2025 Precision Farming Dealer Summit Recap: Editor's Notebook

Precision Farming Dealer editor Christine Book jotted down some highlights, quotable quotes and intel shared during the 2-day event — which brought attendees and speakers from across the U.S., not to mention friends from Canada, Germany’s Michael Horsch and team, and others.
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The Future of Autonomy: Panelists Discuss Opportunities, Challenges

This technology could be a paradigm shifter for agriculture, but expect an evolution, not a revolution, panelists say
"There’s going to be something that happens here. I don’t know exactly what that will be, but being an implement manufacturer, having some control over what your machine is doing, and knowing you can tell some other system that you need input from what it’s doing is important."
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Precision Farming Dealer

  • 2025 Most Valuable Dealership Delivers Cutting-Edge Tech to Farms Across U.S.
  • Precision Dealers Eyeing Bounce Back Year After Challenging 2024
  • Veteran Technician Stays Young in New Precision Specialist Role
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