We caught up with Monarch CEO Praveen Penmetsa at FIRA USA in Woodland, Calif., for a conversation about the new MonarchOne platform and the company’s unique approach to autonomy.
With over half a million total attendees and nearly 3,000 exhibitors this year alone, it’s impossible to see everything the event has to offer in just a few days. But after walking more than 20,000 steps per day so far, several products and conversations stood out from the rest.
We caught up with Paul Welbig, director of precision technology for New Holland, at FIRA USA in Woodland, Calif. Welbig highlights 3 new products from New Holland and discusses the biggest thing dealers and farmers should know about autonomy heading into 2026.
John Deere's See & Spray technology was used across more than five million acres of farmland during the 2025 growing season – a land area larger than the state of New Jersey.
The new feature, AI Boundary Creation, allows operators to quickly generate field boundaries using satellite imagery and machine learning, saving valuable time and effort
Following the principles regarding human interaction and organization, the unique size of the Precision Farming Dealer Summit introduces and exposes you to ALL the best of the best ideas and trends in precision ag.
The 11th annual Precision Farming Dealer Summit in downtown St. Louis is now less than 9 weeks away. Registrations are pacing more than 50% ahead of last year at this same time – and on pace for an all-time record that will surely be SOLD OUT!
We had a front-row seat to the launch of AEF’s Agricultural Interoperability Network (AgIN) at AGRITECHNICA a few weeks ago, which promises to ease the process of data sharing for farmers and dealers.
DigiFarm VBN is a proven leader in providing RTK Correction Services across the Midwest and beyond, via cellular based RTK network. We have been in business since 2011 working with farmers, Ag retailers, and precision Ag dealers
We leverage our years of experience and industry knowledge to deliver solutions that keep you moving forward. For more than 30 years, our team of entrepreneurs and technicians have focused on understanding the hurdles you face. Then we brainstorm possibilities. Whether it’s offering a replacement part, repairing parts that aren’t working or creating custom solutions for your challenge. We’re experts in ag equipment electronic parts and systems. But more importantly, we make connections to keep your operation moving forward.
Hexagon is the global leader in digital reality solutions, combining sensor, software and autonomous technologies. We are putting data to work to boost efficiency, productivity, quality and safety across industrial, manufacturing, infrastructure, public sector, and mobility applications.