Home / Authors / Ian Gronau
Ian Gronau

Ian Gronau

Ian Gronau is a Contributing Editor for Lessiter Publications, with primary support responsibilities for Precision Farming Dealer, Strip-Till Strategies and Strip-Till Farmer Website. He is a graduate of Chicago’s Columbia College and has been preparing content for magazines, websites and newspapers since 2009, and has been recognized with several awards. Contact: [email protected] 

Articles

ARTICLES

7.20 Homepage

8 Tips for Building Better Dealer-Farmer Precision Partnerships

Three farmers and three precision equipment specialists discuss strategies for anticipating service needs, maximizing sales opportunities and avoiding customer conflict.
By Ian Gronau posted on November 23, 2022 | Posted in Precision Agriculture 101, Service & Support
The business relationship formed between precision farming dealers and farmers can be a complicated one. Farmers have certain expectations and dealers have certain limitations. However, cultivated, well-managed partnerships can be immensely profitable for both parties.
Read More
boom1

Crop Sensors Emerging as Useful, Profitable Precision Tool

Farmers and manufacturers discuss the payback crop sensors offer, as well as their vulnerabilities and what the future may hold for the technology.
By Ian Gronau posted on March 26, 2018 | Posted in Service & Support, Data Management
There’s little doubt among farmers that data pouring from a myriad of displays, sensors, monitors and other precision farming equipment is going to help them be more efficient. However, analysis and timing often stand in the way of that goal.
Read More
Agronomic Services
Bridging the Precision Gap — Part 4

Dealer Objectives & Outcomes for Adding In-House Agronomic Services

Collaboration, training and commitment are keys to marrying machinery with agronomic methods to provide customers with a comprehensive service program.
By Ian Gronau and Jack Zemlicka posted on June 24, 2017 | Posted in Data Management
Collaboration, training and commitment are keys to marrying machinery with agronomic methods to provide customers with a comprehensive service program.
Read More
Cran_Planter.jpg

Growing Demand Drives Opportunity, Optimism for Planter Technology Sales

ROI and affordability are making down force and seeding control upgrades attractive purchases for farm customers today, and a good bet for dealer business growth in the future.
By Ian Gronau posted on February 4, 2017 | Posted in Precision Sales
Dealers are always looking to hone their entrepreneurial radars in on the next product or service that will strengthen their business bond with farm customers and provide a boost to the company’s bottom line.
Read More
033_Cade_Bushnell_Farms_JZ_0414.jpg
Your Customer Update

Upgrading Precision Hardware, Software and ‘Brainware’ Offers Precision Peace of Mind

To tap into the mechanical and analytical potential on his 1,300 acre operation, Cade Bushnell requires savvy, reliable and progressive dealer support.
By Ian Gronau posted on February 4, 2017 | Posted in Service & Support
As Stillman Valley, Ill. farmer, Cade Bushnell, rolls out newer technology on his 1,300 acre farm, he’s had a lot of luck with mechanical alterations. But he’s still striving to tap the potential that precision data can provide and one of his biggest frustrations is adequately analyzing data pulled from equipment to make informed adjustments to his operation.
Read More
Gellings.jpg
Dealer Developments

2017 Outlook on Selling Precision: Surveys Show Dealership Optimism

Three precision farming specialists share perspective on targeting smaller farmers, tractors rolling off the assembly line fully equipped and the regional demands for RTK.
By Ian Gronau posted on November 15, 2016 | Posted in Dealer Development
Three precision farming specialists share perspective on targeting smaller farmers, tractors rolling off the assembly line fully equipped and the regional demands for RTK.
Read More
veris-closeup.jpg
Bridging the Precision Gap — Part 3

Incorporating Soil Sampling Services Into the Suite of Precision Offerings

As dealers look to diversify revenue sources within their precision business, soil sampling and testing services are an emerging pathway to recurring revenue.
By Ian Gronau posted on November 5, 2016 | Posted in Service & Support
Retail sales and service of farm equipment have always been the bread and butter for dealerships. But some are still coming to grips with the fundamentals of selling precision farming components to their customers.
Read More
Lead

Capitalizing on Rising Demand for Planter Control Systems

Seeding and planting technology ranks high among precision growth opportunities during the next 5 years as dealers look for revenue opportunities with updates and upgrades.
By Ian Gronau posted on October 19, 2016 | Posted in Precision Sales
Seeding and planting technology ranks high among precision growth opportunities during the next 5 years as dealers look for revenue opportunities with updates and upgrades.
Read More

Top Articles

Current Issue

Cover_PFD_WInter_FE_0225_with-pages.png

Precision Farming Dealer

  • 2025 Most Valuable Dealership Delivers Cutting-Edge Tech to Farms Across U.S.
  • Precision Dealers Eyeing Bounce Back Year After Challenging 2024
  • Veteran Technician Stays Young in New Precision Specialist Role
View More

Must Read Free Eguides

Download these helpful knowledge building tools

View More

Videos

[Technology Corner] FEMA Presentation Provides Glimpse into Future of Farm Tech

[Technology Corner] FEMA Presentation Provides Glimpse into Future of Farm Tech

At the Farm Equipment Manufacturers Association convention, which took place in Fort Myers, Fla., we caught up with Mach CEO Colin Hurd after his technology council presentation. He said one of his goals was to help companies incorporate more technology into their machinery because that’s where he sees the industry headed in the next 5 years. 

View More
Top Directory Listings
Ivy Tech

Ivy Tech Community College, Lafayette Campus

The college offers an associate degree in Applied Science in Agriculture (60 credit hours). Students enrolled in this program may specialize in precision farming technology by selecting up to 15 credit hours in this area and agriculture business, sales and agronomy.
Dakota Precision Ag Center

Lake Region State College - Dakota Precision Ag Center

The college offers an AAS in Precision Agriculture and customized precision ag- related training for agricultural producers, insurance underwriters, equipment dealer and agricultural cooperative employees and others.
HTS Ag

HTS Ag Precision Ag Solutions

Offering training on Ag Leader, Trimble, Reichhardt, Norac and Integris Systems in twice yearly customer training events (spring/fall). Also offering individual training opportunities on any HTS Ag products and SMS software, year round.
View More