Ian Gronau

Ian Gronau

Ian Gronau is a Contributing Editor for Lessiter Publications, with primary support responsibilities for Precision Farming Dealer, Strip-Till Strategies and Strip-Till Farmer Website. He is a graduate of Chicago’s Columbia College and has been preparing content for magazines, websites and newspapers since 2009, and has been recognized with several awards. Contact: igronau.ag@gmail.com 

ARTICLES

8 Tips for Building Better Dealer-Farmer Precision Partnerships

Three farmers and three precision equipment specialists discuss strategies for anticipating service needs, maximizing sales opportunities and avoiding customer conflict.
The business relationship formed between precision farming dealers and farmers can be a complicated one. Farmers have certain expectations and dealers have certain limitations. However, cultivated, well-managed partnerships can be immensely profitable for both parties.
Read More

Crop Sensors Emerging as Useful, Profitable Precision Tool

Farmers and manufacturers discuss the payback crop sensors offer, as well as their vulnerabilities and what the future may hold for the technology.
There’s little doubt among farmers that data pouring from a myriad of displays, sensors, monitors and other precision farming equipment is going to help them be more efficient. However, analysis and timing often stand in the way of that goal.
Read More
Bridging the Precision Gap — Part 4

Dealer Objectives & Outcomes for Adding In-House Agronomic Services

Collaboration, training and commitment are keys to marrying machinery with agronomic methods to provide customers with a comprehensive service program.
Collaboration, training and commitment are keys to marrying machinery with agronomic methods to provide customers with a comprehensive service program.
Read More

Growing Demand Drives Opportunity, Optimism for Planter Technology Sales

ROI and affordability are making down force and seeding control upgrades attractive purchases for farm customers today, and a good bet for dealer business growth in the future.
Dealers are always looking to hone their entrepreneurial radars in on the next product or service that will strengthen their business bond with farm customers and provide a boost to the company’s bottom line.
Read More
Your Customer Update

Upgrading Precision Hardware, Software and ‘Brainware’ Offers Precision Peace of Mind

To tap into the mechanical and analytical potential on his 1,300 acre operation, Cade Bushnell requires savvy, reliable and progressive dealer support.
As Stillman Valley, Ill. farmer, Cade Bushnell, rolls out newer technology on his 1,300 acre farm, he’s had a lot of luck with mechanical alterations. But he’s still striving to tap the potential that precision data can provide and one of his biggest frustrations is adequately analyzing data pulled from equipment to make informed adjustments to his operation.
Read More
Dealer Developments

2017 Outlook on Selling Precision: Surveys Show Dealership Optimism

Three precision farming specialists share perspective on targeting smaller farmers, tractors rolling off the assembly line fully equipped and the regional demands for RTK.
Three precision farming specialists share perspective on targeting smaller farmers, tractors rolling off the assembly line fully equipped and the regional demands for RTK.
Read More
Bridging the Precision Gap — Part 3

Incorporating Soil Sampling Services Into the Suite of Precision Offerings

As dealers look to diversify revenue sources within their precision business, soil sampling and testing services are an emerging pathway to recurring revenue.
Retail sales and service of farm equipment have always been the bread and butter for dealerships. But some are still coming to grips with the fundamentals of selling precision farming components to their customers.
Read More

Capitalizing on Rising Demand for Planter Control Systems

Seeding and planting technology ranks high among precision growth opportunities during the next 5 years as dealers look for revenue opportunities with updates and upgrades.
Seeding and planting technology ranks high among precision growth opportunities during the next 5 years as dealers look for revenue opportunities with updates and upgrades.
Read More

Top Articles

Current Issue

View More

Must Read Free Eguides

Download these helpful knowledge building tools

View More
Top Directory Listings