Articles by Ian Gronau

Bridging the Precision Gap — Part 2

Measuring & Meeting Customer Demand for Agronomic Services

Dealers developing recurring precision services discuss strategies for exploring the local market and pricing packages to increase profit.
When a dealership starts shifting its precision focus from hardware toward data management and agronomics, a few important questions leap out. How are these services profitably priced? What specific services are in demand among local customers? Once established, what’s the path for growth?
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New Data Platform Holds Promise for Increasing Precision ROI

Farmobile’s recently launched Data Store guarantees at least $2 per acre to farmers willing to sell their farm data.
Precision farming dealers may soon have a new sales tool at their disposal to help customers monetize farm data. Earlier this month, Farmobile, a data collection, storage and sharing company, announced the promotional release of its Data Store platform that gives farmers the opportunity to sell their agronomic and machine data to vetted third parties on their own terms.
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Bridging the Precision Gap

Transitioning from Hardware Sales to Agronomic & Data Management Service

With more machinery coming equipped with technology from the factory, these three farm equipment dealers sought to evolve their precision business to include more sustainable revenue sources.
Introducing a new business plan into an established model can be complicated, risky and expensive. The direction precision farming business is evolving toward, however, is presenting farm equipment dealerships with a chance to innovate and diversify offerings with agronomic and data management services.
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