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Articles by Ian Gronau

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2016 Outlook on Selling Precision: Opportunities Despite Commodity Concerns

Three precision farming specialists share their perspective on the coming year’s business prospects, amid declining farm machinery sales.
By Ian Gronau posted on December 16, 2015 | Posted in Precision Sales

Many dealerships’ precision departments felt a sales pinch in 2015. Although most precision specialists aren’t expecting a big market uptick anytime soon, they’re making plans to be leaner and more effective in 2016 despite continuing market pressures.


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Dealer Development

Expanding Sales Reach With Precision Subdealers

Leveraging these relationships can provide an additional source of revenue for dealers and build trust and confidence with farm customers.
By Ian Gronau posted on December 2, 2015 | Posted in Dealer Development
Precision farming dealers often seek to be partners with their farm customers, working with them to get the most out of technology investments. But sometimes those partnerships can evolve into mutually beneficial business relationships.
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Agrisync
Service and Support

Mobile Device App Aims to Simplify Remote Support

A new solution offers real-time, virtual support between precision specialists and farmers.
By Ian Gronau posted on November 17, 2015 | Posted in Service & Support
Any precision specialist in the throes of a busy season can find themselves wishing they could be everywhere at once — especially if multiple farmers have repairs that can easily be addressed in 5-10 minutes.
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RTK
Service & Support

Unlocking Sales Potential with Cellular RTK

Although the reliability and accuracy of tower-based RTK is still regarded as an industry standard at least one dealer is transitioning into cellular service.
By Ian Gronau posted on October 7, 2015 | Posted in Service & Support
As cellular-based technology becomes more reliable, accurate and affordable, some dealerships are considering an increased commitment to the technology to fulfill their customers' needs.
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Beacon
Farm Progress Show 2015

DigiFarm's Beacon Unveiled

By Ian Gronau posted on September 24, 2015 | Posted in Product Innovations
We had a chance to meet with Dave Dusanek, president of DigiFarm, at the 2015 Farm Progress Show to talk about the unveiling of the Beacon. The Beacon is the industry’s first Apple MFi certified Bluetooth Device called the Beacon v3.0 and a companion iOS NTRIP App.
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Streamlining Dealership Departments with Vehicle GPS Trackers

Precision specialists often think of GPS in terms of their customers’ needs, but adding tracking to company vehicles can offer some efficiencies.
By Ian Gronau posted on September 8, 2015 | Posted in Product Innovations

When Brice Hennings, precision farming specialist at Central Illinois Ag’s Clinton, Ill., location, heard that the 4 location Case IH dealership group was adding tracking devices to all their vehicles, he couldn’t help feeling like “Big Brother” just rolled in.


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Precision Farming Dealer

  • 12th Annual Precision Award Program Honors Top North American Dealer
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Spring Madness: Precision Specialist Prepares Customers for Planting Season

Spring Madness: Precision Specialist Prepares Customers for Planting Season

Go behind the scenes with Chad Baker, co-owner of Baker Precision Planter Works in Orangeville, Ill., as he hits the road for on-farm visits and pre-season maintenance checkups. Baker helps a first-generation no-tiller prepare for planting season, and later runs into a couple big challenges with a customer’s new, high-speed, 24-row planter.

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Top Directory Listings
Ivy Tech

Ivy Tech Community College, Lafayette Campus

The college offers an associate degree in Applied Science in Agriculture (60 credit hours). Students enrolled in this program may specialize in precision farming technology by selecting up to 15 credit hours in this area and agriculture business, sales and agronomy.
Dakota Precision Ag Center

Lake Region State College - Dakota Precision Ag Center

The college offers an AAS in Precision Agriculture and customized precision ag- related training for agricultural producers, insurance underwriters, equipment dealer and agricultural cooperative employees and others.
HTS Ag

HTS Ag Precision Ag Solutions

Offering training on Ag Leader, Trimble, Reichhardt, Norac and Integris Systems in twice yearly customer training events (spring/fall). Also offering individual training opportunities on any HTS Ag products and SMS software, year round.
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