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Articles by Ian Gronau

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AEF Compatibility Database to Lead Industry to True Plug-and-Play

Developers of the AEF compatibility database feel strongly that their resource’s applications will lead the farm equipment field to authentic plug-and-play functionality.
By Ian Gronau posted on May 20, 2015 | Posted in Equipment Compatibility
A searchable database of ISOBUS-certified components for farm equipment dealers has been accessible to manufacturers and dealers since its release at the SIMA Agribusiness Show this February in France. Still quite new to manufacturers, the database has yet to see widespread use, but that is likely to change.
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Dealer Development

Creative Clinic Strategies: Putting Farmers out Front

One farm equipment dealership finds that precision equipment clinics can have immediate sales benefits when attendees hear from their peers.
By Ian Gronau posted on May 6, 2015 | Posted in Dealer Development
Gellings Implement, a Case IH-New Holland dealership in Eden Wis., added precision farming to their single-location about 5 years ago. To help establish the dealership's new business, it began offering pre-season clinics to build a rapport with customers and build credibility.
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Holland and Sons
Dealer Development

Relieving Planting Pressure with Farmer Roundtables

Intimate pre-season meetings allow Holland & Sons in Princeton, Ill., to proactively tackle precision problems and connect with customers.
By Ian Gronau posted on April 21, 2015 | Posted in Dealer Development
"We've been doing technology meetings for probably 10 years or better, but early on they were more sales-oriented meetings," says Pearson. "Now we do a lot more of the pre-season preparedness routines related to our field mapping program and things like that."
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Precision Farming Dealer

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Spring Madness: Precision Specialist Prepares Customers for Planting Season

Spring Madness: Precision Specialist Prepares Customers for Planting Season

Go behind the scenes with Chad Baker, co-owner of Baker Precision Planter Works in Orangeville, Ill., as he hits the road for on-farm visits and pre-season maintenance checkups. Baker helps a first-generation no-tiller prepare for planting season, and later runs into a couple big challenges with a customer’s new, high-speed, 24-row planter.

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Top Directory Listings
Ivy Tech

Ivy Tech Community College, Lafayette Campus

The college offers an associate degree in Applied Science in Agriculture (60 credit hours). Students enrolled in this program may specialize in precision farming technology by selecting up to 15 credit hours in this area and agriculture business, sales and agronomy.
Dakota Precision Ag Center

Lake Region State College - Dakota Precision Ag Center

The college offers an AAS in Precision Agriculture and customized precision ag- related training for agricultural producers, insurance underwriters, equipment dealer and agricultural cooperative employees and others.
HTS Ag

HTS Ag Precision Ag Solutions

Offering training on Ag Leader, Trimble, Reichhardt, Norac and Integris Systems in twice yearly customer training events (spring/fall). Also offering individual training opportunities on any HTS Ag products and SMS software, year round.
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