Farmers using precision technology generate valuable data about their farming operations. Dealerships often have access to it. But how do you ensure both the dealer and the farmer are making the best use of that data? And how can you segue that efficient use of data into revenue opportunities?

Ag-focused Digital Innovation Hubs are just one way Europe is positioning to become a center of agricultural robotic technology. European Union funded projects, such as agROBOfood — a robust consortium of research entities and businesses — are creating collaborative spaces and providing capital to help technology developers apply robotics to the unique challenges of automating agriculture.