Jack Zemlicka, Technology Editor

With a watchful eye and helpful hand, Nick Rust proactively prepares his precision team to perform at a high level.

Patience plays into any precision farming manager’s profile. Whether with customers, manufacturers or direct reports, the ability to calmly and confidently problem-solve, often under pressure, is a prerequisite for the position. 

Few have the temperament to thrive in the role, and fewer can navigate the rapid expansion, employee turnover and bulk training. These are the tests Nick Rust, precision ag coordinator with H&R Agri-Power faces and even relishes on a daily basis. 

For the latest Day in Cab experience, I had the opportunity to ride along with Nick during the course of Farm Equipment’s dealership-wide profile of H&R Agri-Power as part of the Dealership Minds coverage. While it was an abbreviated adventure, there was no shortage of technical challenges, mentoring successes and customer satisfaction. 

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