Ag tech providers that take little care to craft online privacy policies may find a court equally as dismissive of their stock policies. This is why I always suggest that ag tech companies spend some time on their online agreements, rather than just reusing form documents crafted for some other purpose.

Over two years has passed since American Farm Bureau Federation (AFBF) led an industry coalition to address issues of surrounding ag data ownership, privacy, and security. When AFBF published the "Privacy and Security Principles for Farm Data"--or as I call them, the ag data's "Core Principles," I expected the industry uptake to be swift.

For ambitious dealers, the collection, processing and analysis of precision farming data has shown significant promise as an added revenue source. But even for those who are less inclined to directly pursue this area of precision business, at least minimal handling of customers’ data is virtually unavoidable.