Regardless of Age, Selling is About Knowing Your Customer
2 dealer executives sit down to discuss how customer personality is a greater driver in communication preferences & technology adoption than age
Read More
Kim Schmidt is the Executive Editor of Precision Farming Dealer and Farm Equipment and the host of Ag Equipment Intelligence’s On The Record. An award-winning writer, she worked 7 years in business-to-business trade media before joining Farm Equipment in 2012. She is a journalism graduate of Marquette University.
Contact: kschmidt@lessitermedia.com
Download these helpful knowledge building tools
Today, we’re looking at Austria-based Pessl Instruments, an agtech provider operating under the METOS brand. Irrigation equipment manufacturer Lindsay Corporation recently acquired a minority interest in Pessl Instruments following a strategic partnership the 2 companies announced in May 2023.