Dealer Development

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Day in the Cab

Independent Dealer Succeeds with Old School Approach to Customer Service

West Enterprises’ 2-man operation leverages expertise & experience to build strong relationships with farmers
Precision specialists often wear many hats — service technician, salesperson, business owner, farmer. The list goes on and on. Bruce West barely has enough closet space for the number of hats (and capes) he wears as owner of West Enterprises, an independent precision ag hardware and software dealer in Erie, Ill.
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Improve Your Customer Service by Recognizing Generational Differences

For as much work as you do on equipment, your people skills are going to be where the rubber hits the road
Taking a one-size-fits-all approach to customers (and employees) will likely leave you frustrated and those you work with dissatisfied. The goal of this article is to help you better understand the differences between the generations you serve — and employ — why they matter, and how you can use that information to build a better business.
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2021 Most Valuable Dealership

Creating Top-Down Trust in Your Precision Team

For Don Van Houweling, owner of Van Wall Equipment, trust in his precision team comes from a combination of identifying opportunities and accepting accountability. He views precision as a dealership-wide investment to advance the profitability of the entire business — sales, service, parts and precision.
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Dealer Data Management Customer Catagories

Progressive Sales Model Requires Dealerships to be Proactive, Not Reactive

Dealers need to embrace technology and early adopters without forgetting about customers who prefer a traditional approach.

Most references to the digital divide have to do with rural connectivity and how easy or difficult it is for farms to maintain internet access. However, Jared Ochs has a different type of digital divide on his mind.


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Precision Farming Dealer

  • 12th Annual Precision Award Program Honors Top North American Dealer
  • First Customer Contact Builds Trust & Strong Relationships
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