Despite having a dealer serving the same territory, Precision Planting approached Jenner Precision first about selling its products. “You build a relationship with a vendor by forecasting and helping them so they know what to buy.” Bryan Fehr, manager of Jenner Precision in Fairbury, Ill., discusses how Jenner Precision cultivates its vendor relationships and how those relationships have helped Jenner Precision navigate parts shortages in 2020 and 2021.

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