Items Tagged with 'Selling Precision Equipment'


2022 Most Valuable Dealership

How Jenner Precision Battles Precision Tech Burnout

By splitting precision service and precision sales into two different roles, Jenner Precision, based in Fairbury, Ill., is battling precision technician burnout and experiencing a sales advantage over dealers who are also farmers. Nate Kelson, precision ag advisor at Jenner Precision, explains the advantages of the company’s sales and service structure, and how the two departments work together.
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2022 Most Valuable Dealership

Improve Your Vendor Relationships & Navigate Parts Shortages

Despite having a dealer serving the same territory, Precision Planting approached Jenner Precision first about selling its products. “You build a relationship with a vendor by forecasting and helping them so they know what to buy.” Bryan Fehr, manager of Jenner Precision in Fairbury, Ill., discusses how Jenner Precision cultivates its vendor relationships and how those relationships have helped Jenner Precision navigate parts shortages in 2020 and 2021.
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2022 Most Valuable Dealership

Jenner Precision’s Secrets to Strong Sales

Two of Jenner Precision’s salesmen topped $1 million in sales in 2021, a culmination of strong and steady sales growth over the past 2 years. Bryan Fehr, manager of Jenner Precision in Fairbury, Ill., shares how they did it and how the company hires for precision agriculture sales roles.
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Day in the Cab

Evolving the Role of Precision Specialist from Tech to Consultant

Eric Mensen, integrated solutions specialist at Van Wall Equipment in Story City and Nevada, Iowa, explains why the role of precision specialist will evolve into more consulting and supporting the farmer than anything else. “Our role as a precision specialist is going to go away from nuts and bolts. It’s going to be more centered around making systems on the farm work together and work the most efficiently.”
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Precision Farming Dealer

  • 10th Annual Awards Program Honors Top North American Dealer
  • Day In The Cab: Communication Critical to Present & Future Precision Service & Sales
  • Which of Your Customers Were Early Adopters of Precision Technology?
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