Precision Farming Dealer Summit Updates

2020 Precision Farming Dealer Summit

Are You Tying Agronomic Expertise Into Equipment Sales & Service?

Hear 3 dealers share their entry points, evolution and analytical opportunities with data-driven solutions at the 5th annual Precision Farming Dealer Summit in St. Louis.
Hear 3 dealers share their entry points, evolution and analytical opportunities with data-driven solutions at the 5th annual Precision Farming Dealer Summit in St. Louis.
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2020 Precision Farming Dealer Summit

How are Your Precision Marketing Efforts Translating to Revenue & Customer Retention?

Hear from 3 dealers with different, yet effective brand-building models to gain a competitive precision edge at the 5th annual Precision Farming Dealer Summit in St. Louis.
Hear from 3 dealers with different, yet effective brand-building models to gain a competitive precision edge at the 5th annual Precision Farming Dealer Summit in St. Louis.
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Adding ‘Agronomic Intelligence’ to Enhance Iron Efficiency & Customer Relationships

Two precision ag managers dissect the dynamics of a successful agronomic partnership plan with farmers with dealership revenue objectives in mind.
As the digital tools of precision farming have helped growers better manage ever-smaller portions of their fields on an individual basis, the successful selling of those tools has opened up profitable new opportunities based on selling “solutions” rather than just selling products.
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Miller-Leary-McCullough
Precision Farming Dealer Summit 2019

Mastering Your Market with Customized Precision Problem-Solving

Customers are attracted to a product or service that has value to them. The best way that dealers can show that value is through providing personalized solutions to the customers.
In 2014, the Hale Group conducted research for Iowa, including a lot of information on row-crop agriculture. In a survey of 400 Iowa farmers, one question stood out to dealers: Who do you go to when you want to learn about new products and services?
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Sinkula-Witker-Conway
Precision Farming Dealer Summit 2019 Recap

Add Depth Through Recruiting, Retention & Advancement

Once you find a precision farming technician with some potential, set a clear on-boarding plan and career path to increase the likelihood of retaining a long-term employee.
Finding good employees — and retaining them — is a challenge for all farm equipment dealership departments, but it is particularly challenging for the precision farming department where burnout rates are high.
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PFDS-Zimmerman-Armstrong-Pollock
Precision Farming Dealer Summit 2019 Recap

Banking on Billable Service for Sustainable Precision Profit

Strong customer relationships – essential for sustainable growth in the farm equipment business – are especially critical for dealers looking to grow in the fast-paced precision farming business.
There are profits to be made for dealers who sell and service the ever-changing mix of precision farming goods and services.
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Skip Klinefelter
Precision Farming Dealer Summit 2019 Recap

Improving Accountability & Culture within Your Precision Business

Learn from mistakes — and successes — to leverage internal transparency with employees and external trust with farm customers.
Most issues within a precision business are caused by non-implementation of what you already know, and that’s why it’s important to have a checklist to print out, take home and check off, what you’ve done and to determine what you haven’t done.
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2019 Precision Farming Dealer Summit

[Video] Delivering Data-Driven Solutions: Scope, Scale & Security

More dealerships — either by choice or by directive — are incorporating agronomic services into their businesses. Results of the 2018 Precision Farming Dealer benchmark study showed that nearly half of dealers require agronomic training for their precision specialists — the highest total in the history of the study.
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