Precision Sales

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‘Transactional’ Approach to Equipment Sales: Just Say No

This dealer GM defies big-store sales approaches & embraces the word ‘salesman.’

I just finished a cover story article for the June 2024 edition of Farm Equipment on a dramatic “color conversion” story at Intermountain New Holland (Twin Falls, Idaho). The 2-store dealership earned a chance with a custom harvester on one New Holland swather, and quickly parlayed it into 6 units.


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[Podcast] Hylio CEO Discusses Ripple Effect of FAA Regulation Change on Drone Industry

In this episode of the Precision Farming Dealer podcast, brought to you by Ag Express Electronics, Hylio CEO and co-founder Arthur Erickson joins contributing editor Dan Crummett to discuss Hylio's recent FAA regulatory exemption.
In this episode of the Precision Farming Dealer podcast, brought to you by Ag Express Electronics, Hylio CEO and co-founder Arthur Erickson breaks down what the recent FAA regulatory exemption means for the drone industry.
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[Podcast] How AgZen’s RealCoverage “Makes Every Droplet Count”

In this episode of the Precision Farming Dealer podcast, brought to you by Ag Express Electronics, AgZen CEO and co-founder Vishnu Jayaprakash joins contributing editor Dan Crummett for a conversation about the company’s RealCoverage technology and how it allows farmers to spray more effectively.
In this episode of the Precision Farming Dealer podcast, brought to you by Ag Express Electronics, AgZen CEO and co-founder Vishnu Jayaprakash joins contributing editor Dan Crummett for a conversation about the company’s RealCoverage technology and how it allows farmers to spray more effectively. 
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[Podcast] What Farmers Want from Precision Dealers in 2024

In this episode of the Precision Farming Dealer podcast, brought to you by Ag Express Electronics, Muncie, Ind., grower Joe Hamilton and Knox County, Ohio grower Tim Norris explain their approach to new technology, and potential improvements they’d like to see their dealers make in 2024 and beyond.
In this episode of the Precision Farming Dealer podcast, brought to you by Ag Express Electronics, Muncie, Ind., grower Joe Hamilton and Knox County, Ohio grower Tim Norris explain their approach to new technology, and potential improvements they’d like to see their dealers make in 2024 and beyond.
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Precision Farming Dealer

  • 12th Annual Precision Award Program Honors Top North American Dealer
  • First Customer Contact Builds Trust & Strong Relationships
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