Precision Farming Dealer Summit roundtables bring dealers together to discuss a focused topic for 60 minutes. Moderators from each session highlight the top takeaways in these roundtable recaps.

The 2024 recipient of Precision Farming Dealer’s 12th annual Most Valuable Dealership award is HTS Ag, founded in 1995 with 4 locations across Iowa.

Jake Rianda says customers are going to go where they can get their data, and whether it’s yield data or in-season agronomic data, he believes farmers will eventually gravitate toward dealers who can provide the information that can show them how efficient or inefficient their operation is.

This article will explore 3 specific moments of truth in sales, service and parts. Leaders should actively coach different behaviors and explain the reasons why.

For Birkey’s Farm Store, a 19-location Case IH dealership group based in Champaign, Ill., a drone distributor came knocking, and they answered.

As Mark Vanderloop steps out of a Fendt 700 series tractor equipped with a Sabanto Steward autonomy kit, his customer, Jason, who runs a custom farming business, shares some thoughts about the technology.

Tim Norris and Joe Hamilton will explain their approach to precision, the drivers behind their hardware and subscription package purchases, their precision pain points and more during a special farmer-to-dealer panel at the 2024 Precision Farming Dealer Summit, Jan. 8-9 in Indianapolis.

Tim Norris has learned through experience that one of the best ways to generate employee buy-in and maintain high levels of staff motivation is by cultivating a shared vision.

Early on in my Day in the Cab visit with Pete Kopriva, precision farming specialist at Case IH dealer J.J. Nichting, he said the amount of phone calls he was getting had “really died down” since the previous week.